Articles

In this article, learn how many conversions do you need for proper optimisation in Facebook Ads and Google Ads and what can you do if you don’t have enough conversions to optimise correctly.

Find out why switching to Conversion Modelling enhances ad optimisation, faster campaign learning and scale your target audience.

In this article we take a closer look at these solutions: which analytical approach they use, whether they cover ITP and cross-device customer journeys, how they work with digital ad optimisation and which one to choose for particular use cases.

It’s not always easy to get the proper amount of conversions for adequate algorithms’ training. Also, if the sales cycle is long, ad platforms are not able to properly track a conversion due to short attribution windows. Learn how to solve this problem using Conversion Modelling.

How Conversion Modelling compares to other marketing measurement approaches? Read this article to learn more about Conversion Modelling, how it is different to Multi-Touch Attribution and what do they have in common.

Upper funnel campaigns often do not get enough credit in analytics because of outdated marketing attribution models. In this article, we will take a look at how to deal with this issue, so you can better optimise your marketing mix.

Learn why cross-device, cross-platform, and private browsing is a huge problem for every company that heavily invests in digital marketing, and how the most innovative companies implement machine learning to solve their marketing attribution problem.