L'Oréal Luxe achieved 57% sales growth for Lancôme's D2C website. How? Read case study to find out

Articles

How to optimise Facebook Ads and Google Ads if you don’t have enough conversions

How to optimise Facebook Ads and Google Ads if you don’t have enough conversions

In this article, learn how many conversions do you need for proper optimisation in Facebook Ads and Google Ads and what can you do if you don’t have enough conversions to optimise correctly.
Articles
Learn more
Why you should switch your campaign optimisation from Conversions to Modelled Conversions

Why you should switch your campaign optimisation from Conversions to Modelled Conversions

Find out why switching to Conversion Modelling enhances ad optimisation, faster campaign learning and scale your target audience.
Articles
Learn more
Marketing Mix Modelling vs Conversion Modelling: What’s the difference?

Marketing Mix Modelling vs Conversion Modelling: What’s the difference?

In this article we take a closer look at these solutions: which analytical approach they use, whether they cover ITP and cross-device customer journeys, how they work with digital ad optimisation and which one to choose for particular use cases.
Articles
Learn more
How to finally solve the Limited Learning problem in Facebook Ads and Google Ads

How to finally solve the Limited Learning problem in Facebook Ads and Google Ads

It’s not always easy to get the proper amount of conversions for adequate algorithms’ training. Also, if the sales cycle is long, ad platforms are not able to properly track a conversion due to short attribution windows. Learn how to solve this problem using Conversion Modelling.
Articles
Learn more
Multi-Touch Attribution vs Conversion Modelling: What’s the difference?

Multi-Touch Attribution vs Conversion Modelling: What’s the difference?

How Conversion Modelling compares to other marketing measurement approaches? Read this article to learn more about Conversion Modelling, how it is different to Multi-Touch Attribution and what do they have in common.
Articles
Learn more
Why Upper Funnel Campaigns Don't Get Enough Credit In Analytics (And How To Solve It)

Why Upper Funnel Campaigns Don't Get Enough Credit In Analytics (And How To Solve It)

Upper funnel campaigns often do not get enough credit in analytics because of outdated marketing attribution models. In this article, we will take a look at how to deal with this issue, so you can better optimise your marketing mix.
Articles
Learn more
How Machine Learning Can Finally Solve “(direct)/(none)”

How Machine Learning Can Finally Solve “(direct)/(none)”

Learn why cross-device, cross-platform, and private browsing is a huge problem for every company that heavily invests in digital marketing, and how the most innovative companies implement machine learning to solve their marketing attribution problem.
Articles
Learn more

Get started with SegmentStream

Learn about Conversion Modelling and why it is a true next-generation solution to outdated marketing attribution and conversion tracking tools.