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Why Upper Funnel Campaigns Don't Get Enough Credit In Analytics (And How To Solve It)
Upper funnel campaigns often do not get enough credit in analytics because of outdated marketing attribution models. In this article, we will take a look at how to deal with this issue, so you can better optimise your marketing mix.
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How Machine Learning Can Finally Solve “(direct)/(none)”
Learn why cross-device, cross-platform, and private browsing is a huge problem for every company that heavily invests in digital marketing, and how the most innovative companies implement machine learning to solve their marketing attribution problem.
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