SegmentStream Blog

Innovation is at the core of everything at Ribble, including their marketing activities. That’s why Ribble’s team decided to partner with SegmentStream to promote their bikes more efficiently by applying the power of the latest big data and AI technologies to their digital channels.

Upper funnel campaigns often do not get enough credit in analytics because of outdated marketing attribution models. In this article, we will take a look at how to deal with this issue, so you can better optimise your marketing mix.

Learn why cross-device, cross-platform, and private browsing is a huge problem for every company that heavily invests in digital marketing, and how the most innovative companies implement machine learning to solve their marketing attribution problem.

We are happy to announce that we've become an official GCP Partner!

This is an important recognition of SegmentStream expertise and technologies in the area of marketing analytics & data intelligence.