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SegmentStream at DMEXCO'22
We’re excited to announce that our team is not only attending, but speaking at one of the best events in the AdTech calendar.
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Product updates for August'22
See what we’ve been working on in August. Explore important new features like Google Analytics 4 export and find out about updates in Reporting and Conversion Management.
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About internet cookies, web privacy and online tracking
With multiple tracking restrictions and privacy regulations constantly arising, we need to know what they mean for digital marketing and why almost every word with “cookie” in it turns into a buzzword.
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Incrementality Testing vs SegmentStream: What’s the difference?
What are the pros and cons of Incrementality testing vs SegmentStream's approach, and how do they compare to each other? Read this article to find out.
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Product updates for July'22
There are 3 powerful new features we're delighted to share with you this month: “Conversions” section UI update, Reports enhancement and better stitching quality display.
Product Updates
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Product updates for June'22
Try out Conversion Comparison Mode, explore a new metric and dimensions in Reports, and learn about other new exciting features launched in June.
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SegmentStream accepted into Forbes Technology Council
We are thrilled to share that Constantine Yurevich, CEO of SegmentStream has been selected to be a member of the Forbes Technology Council.
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Marketing Mix Modelling vs SegmentStream: What’s the difference?
In this article we take a closer look at these solutions: which analytical approach they use, whether they cover ITP and cross-device customer journeys, how they work with digital ad optimisation and which one to choose for particular use cases.
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Product updates for May'22
We are glad to share a few highlights on how SegmentStream Conversion Modelling Platform is evolving by introducing new product features that our team launched over the last month.
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L’Oréal partners with SegmentStream
We are thrilled to announce a new client partnership with Lancôme – a French perfumes and cosmetics house that is a part of the L'Oréal Luxury Products division.
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