Articles

What are the pros and cons of Incrementality testing vs SegmentStream's approach, and how do they compare to each other? Read this article to find out.

In this article we take a closer look at these solutions: which analytical approach they use, whether they cover ITP and cross-device customer journeys, how they work with digital ad optimisation and which one to choose for particular use cases.

How SegmentStream compare to other marketing measurement approaches? Read this article to learn more about SegmentStream, how it is different to Multi-Touch Attribution and what they have in common.

Upper funnel campaigns often do not get enough credit in analytics because of outdated marketing attribution models. In this article, we will take a look at how to deal with this issue, so you can better optimise your marketing mix.

Learn why cross-device, cross-platform, and private browsing is a huge problem for every company that heavily invests in digital marketing, and how the most innovative companies implement machine learning to solve their marketing attribution problem.