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    • item.title item.title Cross-Channel Attribution See the full picture of your marketing with AI-powered full-funnel attribution.
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    • item.title item.title Synthetic Conversions Optimize ad performance using predictive signals on high-intent visitors.
    • item.title item.title Incrementality Testing Conduct regional test-and-control experiments to measure incremental lift.
    • item.title item.title Predictive Lead Scoring Optimize for high-value leads most likely to convert into a sale.
    • item.title item.title Customer LTV Prediction Optimize for high-value customers by predicting their LTV.
    Features
    • item.title Cross-Channel Attribution
    • item.title Automated Budget Allocation
    • item.title Synthetic Conversions
    • item.title Incrementality Testing
    • item.title Predictive Lead Scoring
    • item.title Customer LTV Prediction
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    • item.title item.title Case Studies Read how major brands and agencies grow faster with SegmentStream
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    • item.title item.title Guides Dive into marketing measurement and optimisation with our comprehensive guides
    • item.title item.title Podcasts Learn how to solve marketing attribution in today's privacy climate
    • item.title item.title Glossary Glossary on attribution, incrementality and all things cookieless
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    • item.title Case Studies
    • item.title Webinars
    • item.title Guides
    • item.title Podcasts
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Multi-Touch Attribution vs SegmentStream: What’s the difference?

Multi-Touch Attribution vs SegmentStream: What’s the difference?

How SegmentStream compare to other marketing measurement approaches? Read this article to learn more about SegmentStream, how it is different to Multi-Touch Attribution and what they have in common.
Articles 19 May 2022
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Why Upper Funnel Campaigns Don't Get Enough Credit In Analytics (And How To Solve It)

Why Upper Funnel Campaigns Don't Get Enough Credit In Analytics (And How To Solve It)

Upper funnel campaigns often do not get enough credit in analytics because of outdated marketing attribution models. In this article, we will take a look at how to deal with this issue, so you can better optimise your marketing mix.
Articles 05 February 2021
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How Machine Learning Can Finally Solve “(direct)/(none)”

How Machine Learning Can Finally Solve “(direct)/(none)”

Learn why cross-device, cross-platform, and private browsing is a huge problem for every company that heavily invests in digital marketing, and how the most innovative companies implement machine learning to solve their marketing attribution problem.
Articles 08 October 2020
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  • At SegmentStream, we don’t rely on account executives or sales reps — every session is guided by a senior partner, a stakeholder with a vested interest in company success and over 10 years of experience, personally driving revenue for our clients’ portfolios.
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It is essential to highlight that our typical client threshold for ad spend is $50,000/month. This decision is rooted in our belief that we can provide the most value to clients who meet or exceed this spending level.

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