Top-8 Fospha Alternatives

Fospha is an e-commerce analytics solution that combines customers’ first-party data with statistical modelling of aggregated third-party datasets to measure marketing effectiveness.

While Fospha has received positive reviews on platforms like G2, clients have expressed a few areas for improvement.

These include the need for more control over creating custom reports, the desire to utilize impression-based data for understanding channel lifetime values (LTVs), and the request for access to up-to-date features found in other industry tools.

Some advanced marketing teams have also mentioned that they perceive Fospha’s solution as a “black box”.

1. SegmentStream 

Standout from other approaches, SegmentStreamoffers a beyond-cookie measurement solution.

Using machine learning and first-party data, we empower marketers to optimise their marketing mix far beyond what gut feeling alone could achieve.

Our platform analyses hundreds of data points: from impressions, clicks, and CRM details to user behaviour on your website, aiming to comprehend the real influence of each channel and campaign on your revenue.

This surpasses traditional last-click or multi-touch models by recognising all touchpoints that guide users through the sales funnel, even if they don’t lead directly to a conversion.

Pricing: from $719/month, 14-day free trial.

Customers: L’Oréal, OMD, Virgin Pure, KitchenAid, AC Milan.

2.  Wicked Reports

Wicked Reports is a multi-touch marketing attribution software designed for agencies and analytics-savvy teams.

It utilizes clicks, CRM data, and sales data to track customer journeys from the initial click to conversion, enabling multi-touch attribution.

The platform offers various features, including performance metrics for different stages of the sales funnel, calculation of total client income, LTV measurement, cohort analysis, ad spend optimisation, and subscription revenue tracking. However, it is important to note that Wicked Reports has received mixed reviews on G2, with some users mentioning that certain features may not always be useful.

Pricing: from $300/month for attribution.

Customers: The Lido Agency, SAMA Labs, Leverage Lab.

3. Odyssey

Odyssey is a multi-touch attribution & incrementality tool designed for e-commerce companies. 

It uses Google Analytics as a tracking source and then applies multi-touch attribution.

Also, Odyssey provides incrementality analysis to determine the impact of marketing activities, ad spend recommendations for optimising budget ROI, customisable attribution models etc.

Odyssey’s incrementality measurement is based on three factors: customer journey length, traffic source density, and average position. Making it heavily reliant on the quality of tracking and stitching of customer journeys using raw data from Google Analytics.

Pricing: from €750/month.

Customers: New Balance, Reebok, Adidas.

4. ROIVENUE

ROIVENUE is an analytics, attribution, and optimization suite specifically designed for e-commerce businesses.

One of the approaches taken by ROIVENUE is the ‘Synthetic Touch’ concept for constructing attribution models.

With the ‘Synthetic Touch’ concept, it aggregates conversion data from various platforms such as Google Analytics and Facebook. 

ROIVENUE’s attribution model is built upon leveraging the time stamps of conversions recorded in each data source.

Pricing: from $499/month for attribution basic, free trial available.

Customers: Vodafone, EatStreet, AXA.

5. Hyros

Hyros is an attribution tool that enables businesses to track and analyze the performance of their PPC campaigns, as well as monitor email and call interactions.

It primarily focuses on serving B2C companies and marketing agencies and is especially known in the info business and education field.

Hyros has a handy Chrome extension, allowing to, for example, compare conversions attributed by Facebook Ads vs Hyros right inside the manager interface.

Pricing: Start at $349 per month.

Customers: Tony Robbins, ClickFunnels, GetClients.

6. Northbeam

Northbeam is an eCommerce analytics platform offering pixel-based measurement and attribution.

It leverages machine learning to ingest data and stitch together customer journeys. Then, single or multi-touch attribution model can be applied. 

Northbeam offers proprietary attribution models, including Clicks Only and Clicks & Views. These models distribute attribution credit on a multi-touch basis and exclude direct, organic search, paid branded search, or email/SMS touchpoints. The Clicks & Views model additionally considers views in the customer’s journey to assign appropriate credit.

Pricing: Start at $400 per month.

Customers: Hexclad, TRX, The Ridge.

7. C3 Metrics

It is a tag-based multi-touch attribution (MTA) tool.

C3 Metrics recognizes that MTA may not be suitable for everyone. Therefore, they specifically work with clients with substantial media budgets (6+ million annual media budgets), utilising 5 or more advertising channels, and boasting experienced marketing teams.

Industry: B2C and B2B.

8. AttributionApp

AttributionApp is a multi-touch attribution software combining both online and offline touchpoints to provide: cohort analysis, ROAS measurement, user journey exploration etc.

Based on G2 reviews, customers appreciate AttributionApp’s easy setup, customisable attribution views, granular tracking and reporting, and the ability to analyse CAC. Improvement areas include more data customisation options, advanced reporting features, real-time tracking, faster data flow, and retroactive reporting.

Customers: Calendly, ClickUp, Sophos.