Top-8 Alternatives to Triple Whale
Triple Whale is an attribution platform specifically built for Shopify stores.
It provides marketers and shop owners with multiple attribution systems including first, last-click, and their proprietary “Triple Attribution”. It’s known for its simplified yet comprehensive data views and forecasts - perfect for small and medium-sized Shopify stores.
If you’re in the market for a more advanced marketing analytics tool, here are 8 other solutions worth exploring.
1. SegmentStream
Standout from other models, SegmentStream offers beyond-cookie attribution tool.
SegmentStream takes a detailed look at your marketing data using Machine Learning to offer precise attribution.
Our platform analyses hundreds of data points: from impressions, clicks, and CRM details to user behaviour on your website, aiming to comprehend the real influence of each channel and campaign on your revenue.
This surpasses traditional last-click or multi-touch models by recognising all touchpoints that guide users through the sales funnel, even if they don’t lead directly to a conversion.
Customers: L’Oréal, OMD, Virgin Pure, KitchenAid, AC Milan.
2. Wicked Reports
Wicked Reports is yet another multi-touch marketing attribution software for agencies and both b2b & e-commerce brands.
It uses clicks, CRM data, and sales data to stitch customer journeys from the first click to conversion and apply multi-touch attribution.
Based on that, the tool helps, for example, see performance metrics for top, middle and bottom-of-funnel campaigns.
The platform has an abundance of features like LTV measurement, cohort analysis, ad spend optimisation, subscription revenue tracking etc. However, Wicked Reports has a number of 1 and 3-star reviews on G2 mentioning how some of these features may not be always useful.
Pricing: from $300/month for attribution.
3. Fospha
Fospha is an e-commerce analytics solution that combines customers’ first-party data with statistical modelling of aggregated third-party datasets to measure marketing effectiveness.
According to G2 reviews, Fospha’s clients have expressed a few areas for improvement:
- More control over creating custom reports.
- Utilizing impression-based data to understand channel lifetime values (LTVs).
- Access to up-to-date features found in other industry tools.
Additionally, some customers have mentioned that Fospha’s solution is perceived as a “black box” by advanced marketing teams, which may hinder their understanding of underlying methodologies.
Pricing: from $1250/month.
Customers: LYST, Living Proof, Octopus Energy.
4. ROIVENUE
ROIVENUE is an analytics, attribution, and optimization suite specifically designed for e-commerce businesses.
One of the approaches taken by ROIVENUE is the ‘Synthetic Touch’ concept for constructing attribution models.
With the ‘Synthetic Touch’ concept, it aggregates conversion data from various platforms such as Google Analytics and Facebook.
ROIVENUE’s attribution model is built upon leveraging the time stamps of conversions recorded in each data source.
Pricing: from $499/month for attribution basic, free trial available.
Customers: Vodafone, EatStreet, AXA.
5. Hyros
Hyros is an attribution tool that enables businesses to track and analyze the performance of their PPC campaigns, as well as monitor email and call interactions.
It primarily focuses on serving B2C companies and marketing agencies and is especially known in the info business and education field.
Hyros has a handy Chrome extension, allowing to, for example, compare conversions attributed by Facebook Ads vs Hyros right inside the manager interface.
Pricing: Start at $349 per month.
Customers: Tony Robbins, ClickFunnels, GetClients.
6. Northbeam
Northbeam is an eCommerce analytics platform offering pixel-based measurement and attribution.
It leverages machine learning to ingest data and stitch together customer journeys. Then, single or multi-touch attribution model can be applied.
Northbeam offers proprietary attribution models, including Clicks Only and Clicks & Views. These models distribute attribution credit on a multi-touch basis and exclude direct, organic search, paid branded search, or email/SMS touchpoints. The Clicks & Views model additionally considers views in the customer’s journey to assign appropriate credit.
Compared to other ML-based marketing attribution solutions, Northbeam’s pricing can be relatively expensive, starting at $400 per month for clients with up to 200k monthly views, with costs increasing for higher view volumes.
Industry: B2C & Agencies.
Customers: Hexclad, TRX, The Ridge.
7. C3 Metrics
It is a tag-based multi-touch attribution (MTA) tool.
C3 Metrics recognizes that MTA may not be suitable for everyone. Therefore, they specifically work with clients with substantial media budgets (6+ million annual media budgets), utilising 5 or more advertising channels, and boasting experienced marketing teams.
8. AttributionApp
AttributionApp is a comprehensive multi-touch attribution software that integrates online and offline touchpoints. It offers features such as cohort analysis, ROAS measurement, and user journey exploration.
According to G2 reviews, customers value AttributionApp for its user-friendly setup, customisable attribution views, granular tracking and reporting, and the ability to analyse customer acquisition cost (CAC).
Among mostly good reviews were mentioned a few areas for improvement: additional data customisation options, advanced reporting features, real-time tracking, faster data processing, and retroactive reporting.
Industry: B2C and B2B.
Customers: Calendly, ClickUp, Sophos.
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