L'Oréal Luxe achieved 57% sales growth for Lancôme's D2C website. How? Read case study to find out

Don’t trust your marketing attribution? Fix it with Conversion Modelling

Get the most out of your advertising spend with SegmentStream — a next-generation

marketing analytics & optimisation platform

.

Why your performance marketing is underperforming?

Up to 90% of your website conversions are not attributed

to the initial traffic source
For years marketers have relied on using attribution and conversion tracking tools to track customer journeys using website cookies.
However, knowing your customers’ complete path to conversion is no longer possible due to cross-device and cross-browser customer journeys, and modern cookie tracking restrictions.
For years marketers have relied on using attribution and conversion tracking tools to track customer journeys using website cookies.
However, knowing your customers’ complete path to conversion is no longer possible due to cross-device and cross-browser customer journeys, and modern cookie tracking restrictions.
As a result, most of

your upper-funnel prospecting campaigns are significantly undervalued

Even the most sophisticated data-driven attribution models will always undervalue opening channels and overvalue closing channels.
Marketers that rely on such tools, will continue making incorrect budget allocation decisions and struggle to achieve the optimal marketing mix with the highest ROAS.
Even the most sophisticated data-driven attribution models will always undervalue opening channels and overvalue closing channels.
Marketers that rely on such tools, will continue making incorrect budget allocation decisions and struggle to achieve the optimal marketing mix with the highest ROAS.

Ad platforms are unable to deliver effective results

due to incomplete feedback about the true value of each paid click
When a visit to your site doesn’t lead to a conversion within the same cookie — ad platforms don’t receive any feedback about the incremental impact of this visit.
This leads ad platforms targeting only a small portion of the potential target audience which makes media buying expensive as well as limits your ability to scale.
When a visit to your site doesn’t lead to a conversion within the same cookie — ad platforms don’t receive any feedback about the incremental impact of this visit.
This leads ad platforms targeting only a small portion of the potential target audience which makes media buying expensive as well as limits your ability to scale.
Introducing

SegmentStream Conversion Modelling Platform

The next-generation solution to outdated attribution and conversion tracking tools that are no longer suitable for cross-device and cross-browser customer journeys, and modern cookie restrictions.

How SegmentStream Conversion Modelling Works

SegmentStream evaluates each website visit and predicts the user’s probability to convert in the future.
When this probability is sufficient enough — SegmentStream creates a “modelled conversion” which is immediately attributed to the traffic source.
This guarantees that each traffic source gets the value it deserves even if the real conversion happens from another device, browser, or cookie.
how it works how it works

Explore our Resources

View resources

Want to see SegmentStream in action?

Learn about Conversion Modelling and why it is a true next-generation solution to outdated marketing attribution and conversion tracking tools.