Don’t trust your marketing attribution? Fix it with Conversion Modelling
Learn why 50+ leading brands use SegmentStream to know the true incremental value of every marketing dollar they invest in digital ads.
“SegmentStream is an innovative tool to measure and optimise performance marketing activities.”
-23%
Google Ads CPA decrease
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“SegmentStream proved to be an effective solution in fueling the e-commerce success”
+41%
Marketing Mix ROAS increase
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“The product is a true game-changer in the marketing attribution industry”
+15%
Google Ads revenue
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Marketing attribution is broken and unreliable in 2023
Up to 90% of your website conversions are not attributed
to the initial traffic sourceThe customer journey has become more difficult than ever to measure. People switch between devices before making a purchase, leading to a fragmented view of consumer behavior. Even on a single device, different web browsers show different paths to purchase.
The customer journey has become more difficult than ever to measure. People switch between devices before making a purchase, leading to a fragmented view of consumer behavior. Even on a single device, different web browsers show different paths to purchase.
As a result,
your upper-funnel prospecting campaigns are significantly undervalued
Traditional attribution methods like first-click attribution or advanced multi-touch models fall short in accurately measuring the actual revenue impact of your prospecting campaigns like Paid Social, Display, or Video.
Traditional attribution methods like first-click attribution or advanced multi-touch models fall short in accurately measuring the actual revenue impact of your prospecting campaigns like Paid Social, Display, or Video.
Marketers have no clue what drives most of direct and brand traffic to their websites
Although marketers have a gut feeling understanding that their investments in upper-funnel marketing can impact sales generated from direct or brand traffic, they often lack hard data to support these conclusions.
Although marketers have a gut feeling understanding that their investments in upper-funnel marketing can impact sales generated from direct or brand traffic, they often lack hard data to support these conclusions.
Introducing SegmentStream
The next-generation marketing measurement solution powered by 1st-party data & AI that helps understand the incremental value of each ad click.
How does it work?
Measure the incremental impact of each website visit using AI-driven Conversion Modelling technology
At the core of SegmentStream lie advanced Machine Learning algorithms that analyze complex user behavior patterns and determine their correlation with actual conversions.
This provides a unique possibility to measure the incremental contribution of each website visit to a conversion based on user behavior, even if the conversion occurs in the future from another browser, device, or cookie.
Finally know the true impact of your upper-funnel prospecting campaigns
Finally, prospecting campaigns will get the value they deserve
Understand how your Paid Social, Video and Display campaigns influence total revenue, even when they don’t result in directly attributed conversions.
Understand how your Paid Social, Video and Display campaigns influence total revenue, even when they don’t result in directly attributed conversions.
“Google Analytics doesn’t have enough data to make budget decisions, that's why I use SegmentStream”
“The performance of our overall marketing mix improved — we saw a 25% increase in total purchases, with the cost of sale going down by 12%”
“SegmentStream has helped us to understand the value of our digital channels.”
Explore our Resources
Guide
Conversion Modelling Guide for Performance Marketers
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Guide
Complete Guide to Digital Marketing Analytics Solutions
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Webinar
How to train Facebook to acquire high-value customers
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