Don’t trust your marketing attribution? Fix it with Conversion Modelling

Get the most out of your advertising spend with SegmentStream — a next-generation

marketing analytics & optimisation platform

“SegmentStream is an innovative tool to measure and optimise performance marketing activities.”

-23% Google Ads CPA decrease

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“SegmentStream proved to be an effective solution in fueling the e-commerce success”

+41% Marketing Mix ROAS increase

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“The product is a true game-changer in the marketing attribution industry”

+15% Google Ads revenue

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Why your performance marketing is underperforming?

Up to 90% of your website conversions are not attributed

to the initial traffic source

For years marketers have relied on using attribution and conversion tracking tools to track customer journeys using website cookies.

However, knowing your customers’ complete path to conversion is no longer possible due to cross-device and cross-browser customer journeys, and modern cookie tracking restrictions.

For years marketers have relied on using attribution and conversion tracking tools to track customer journeys using website cookies.

However, knowing your customers’ complete path to conversion is no longer possible due to cross-device and cross-browser customer journeys, and modern cookie tracking restrictions.

As a result, most of

your upper-funnel prospecting campaigns are significantly undervalued

Even the most sophisticated data-driven attribution models will always undervalue opening channels and overvalue closing channels.

Marketers that rely on such tools, will continue making incorrect budget allocation decisions and struggle to achieve the optimal marketing mix with the highest ROAS.

Even the most sophisticated data-driven attribution models will always undervalue opening channels and overvalue closing channels.

Marketers that rely on such tools, will continue making incorrect budget allocation decisions and struggle to achieve the optimal marketing mix with the highest ROAS.

Ad platforms are unable to deliver effective results

due to incomplete feedback about the true value of each paid click

When a visit to your site doesn’t lead to a conversion within the same cookie — ad platforms don’t receive any feedback about the incremental impact of this visit.

This leads ad platforms targeting only a small portion of the potential target audience which makes media buying expensive as well as limits your ability to scale.

When a visit to your site doesn’t lead to a conversion within the same cookie — ad platforms don’t receive any feedback about the incremental impact of this visit.

This leads ad platforms targeting only a small portion of the potential target audience which makes media buying expensive as well as limits your ability to scale.

Introducing a solution

Conversion Modelling Platform

The next-generation solution to outdated attribution and conversion tracking tools that are no longer suitable for cross-device and cross-browser customer journeys, and modern cookie restrictions.