Take your performance marketing to the next level by evaluating each website visit in real-time
SegmentStream is a Conversion Modelling Platform that provides a next-generation solution to outdated attribution and conversion tracking tools that are no longer suitable for cross-device and cross-browser customer journeys, and modern cookie restrictions.
Why your perfomance marketing is underperforming?
Up to 90% of your website conversions are not attributed to the initial traffic source
As the result, most of your upper-funnel prospecting campaigns are seriously undervalued
Moreover, ad platforms are unable to deliver desired results due to incomplete feedback about the true value of each paid click
Introducing SegmentStream Conversion Modelling Platform
How SegmentStream Conversion Modelling Works
SegmentStream Conversion Modelling Platform Advantages
Understand the incremental value of each visit, even if there was no conversion within the same cookie.
Accurately evaluate upper-funnel marketing channels.
Send more feedback signals to automated strategies for better and faster learning.
Increase reach by targeting visitors that are similar to those having high probability to convert in the future.
No need to wait for a final conversion to happen – modelled conversions are created immediately after the visit.
Optimise for the incremental impact of each visit, not just for those conversions that happened within the same cookie.
Conversion Modelling Comparison
|Features||Multi-Touch Attribution||Marketing Mix Modelling||Incrementality Testing||Conversion Modelling|
|Analysis Latency||1-30 days, depending on the attribution window||3-6 months||1-30 days, depending on the attribution window||1 day|
|Historical Data required||Few days to few weeks||Multiple years||Not required||Few weeks|
|Granularity||Any level||Channel level||Any level||Any level|
|Works for Cross-Device and Cross-Browser|
|Works with Intelligent Tracking Prevention (ITP)||Only if the conversion happens within 7 days after click||Only if the conversion happens within 7 days after click|
|Strategic Media Planning|
|Tactical Media Optimisation|
|Digital Ad Optimisation|
|Works with Smart Bidding|
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Want to see SegmentStream in action?
Learn about Conversion Modelling and why it is a true next-generation solution to outdated marketing attribution and conversion tracking tools.