Measure and optimise your digital marketing performance in a cookieless world
SegmentStream is an advanced conversion modelling platform that provides future-thinking marketing teams with a next-generation solution to outdated multi-touch attribution & marketing mix modelling tools that are no longer suitable for today's complex customer journeys.
How does cookieless world affect your marketing?
The big problem in performance marketing
Tracking the customer journey has become more difficult than ever
that track customer journeys using website cookies.
to conversion is no longer possible due to multiple tracking restrictions and privacy regulations.
As the result, marketing teams struggle to measure true CPA, ROAS, Revenue and Conversions
at channel or campaign level
and overvalue closing channels.
with the highest total ROAS.
Moreover, ad platforms are unable to deliver desired results due to incomplete feedback about the true value of each paid click
of the potential target audience which makes media buying expensive as well as limits your ability to scale.
Introducing SegmentStream Conversion Modelling Platform
How SegmentStream Conversion Modelling Works
that can be used both for analytics and optimisation.
SegmentStream Conversion Modelling Platform Advantages
Understand the incremental value of each visit, even if there was no conversion within the same cookie.
Accurately evaluate upper-funnel marketing channels.
Send more feedback signals to automated strategies for better and faster learning.
Increase reach by targeting visitors that are similar to those having high probability to convert in the future.
No need to wait for a final conversion to happen – modelled conversions are created immediately after the visit.
Optimise for the incremental impact of each visit, not just for those conversions that happened within the same cookie.
Conversion Modelling Comparison
|Features||Multi-Touch Attribution||Marketing Mix Modelling||Incrementality Testing||Conversion Modelling|
|Analysis Latency||1-30 days, depending on the attribution window||3-6 months||1-30 days, depending on the attribution window||1 day|
|Historical Data required||Few days to few weeks||Multiple years||Not required||Few weeks|
|Granularity||Any level||Channel level||Any level||Any level|
|Works for Cross-Device and Cross-Browser|
|Works with Intelligent Tracking Prevention (ITP)||Only if the conversion happens within 7 days after click||Only if the conversion happens within 7 days after click|
|Strategic Media Planning|
|Tactical Media Optimisation|
|Digital Ad Optimisation|
|Works with Smart Bidding|
See what our clients have to say
Want to see SegmentStream in action?
Learn about Conversion Modelling and why it is a true next-generation solution to outdated multi-touch attribution, marketing mix modelling, and other digital measurement solutions.