Top-10 Alternatives to Northbeam

Northbeam is a paid media analytics tool built around a Universal Attribution concept. Its main claim is that this approach can stitch the whole customer journey across all channels using pixel-based tracking.

In a nutshell, Northbeam offers various attribution models: from simple ones like Last-Click to ML-based such as Clicks & Views model.

If you are in the market for a marketing attribution tool, here are 10 other solutions to look into:

1. SegmentStream 

SegmentStream uses first-party data and machine learning for better attribution, moving beyond traditional cookies.

We analyse data from impressions, clicks, CRM details, and on-site behaviour to determine the real impact of every channel and campaign. This approach captures all touchpoints in the sales funnel, not just direct conversions.

Traditional tools struggle with cookie restrictions and regulations like GDPR, iOS 17, and ITP. We don’t.

Solutions: Cross-channel reporting, ML attribution, marketing mix optimisation.

Customers: L’Oréal, OMD, Virgin Pure, KitchenAid, AC Milan.

Industry: B2C, B2B, Agencies.

2. Triple Whale

Triple Whale is a Shopify data platform. It specialises in supporting smaller Shopify e-commerce stores that are new to attribution and in need of a simplified yet comprehensive view of their data. Triple Whale offers first, last, and multi-channel attribution based on click tracking and Shopify sales as well as provides forecasts.

Compared to Northbem Triple Whale has more competitive pricing, however, there are some limitations: it supports only click-through tracking and it is only available for the Shopify system. 

Pricing: from $300/month for attribution.

Solutions: Influencers & affiliates analytics, e-commerce reporting and attribution, ad creatives analytics.

Customers: Small and medium-sized Shopify stores.

Industry: B2C.

3. Rockerbox

Rockerbox is another Shopify-focused analytics solution with a multi-method approach.

They offer multi-touch attribution, incrementality testing, media mix modelling etc. The platform uses data from the ad platforms, its pixel, and direct partnerships with vendors.

Its ability to track channels like OTT, linear TV, and podcasts make it particularly beneficial for brands focused on awareness campaigns.

However, Rockerbox’s extensive data and options require advanced marketing analytics teams or support.

Solutions: Cross-channel reporting, multi-touch attribution, marketing mix modelling, incrementality testing.

Industry: B2C.

Pricing: from $200/month, has a free plan.

Customers: Small and medium-sized Shopify stores.

4. Fospha

Fospha is an e-commerce analytics solution. It utilizes an aggregate approach to measurement and attribution by combining customers’ first-party data with statistical modelling of aggregated third-party datasets, enabling them to measure marketing effectiveness, including crediting ads that are viewed but not immediately clicked on.

Fospha’s clients, according to G2 reviews, lack:

• More control over creating custom reports
• Leveraging impression-based data to understand channel LTVs
• Up-to-date features like the majority of tools in the industry already have

Customers also mention that Fospha’s solution is a black box which makes it less desirable for advanced marketing teams that want to understand what’s going under the hood.

Solutions: Cross-channel reporting, ML-based attribution.

Industry: B2C.

Pricing: from $1250/month.

Customers: LYST, Living Proof, Octopus Energy.

5. Windsor.ai

Windsor.ai combines ETL features, empowering marketers to create Power BI reports by pulling data from multiple sources. It also offers various attribution models like Last Click, First Click, Linear, and the algorithmic Markov model.

Solutions: Cross-channel reporting, multi-touch attribution.

Industry: B2C & B2B.

Pricing: from $23/month for connecting 3 data sources, 30-day free trial.

Customers: Betty Bossi, Decathlon, iProspect, Victorinox.

6. ROIVENUE

ROIVENUE positions itself as an analytics, attribution and optimisation suite for e-commerce. 

ROIVENUE uses a ‘Synthetic Touch’ or ‘Synthetic Impressions’ concept. They aggregate conversion data from platforms like Google Analytics and Facebook and utilise time stamps of conversions in each data source to construct an attribution model.

Solutions: Cross-channel reporting, data-driven attribution, budget optimizer tool.

Industry: B2C.

Pricing: from $499/month for attribution basic, free trial available.

Customers: Vodafone, EatStreet, AXA.

7. AttributionApp

AttributionApp is a multi-touch attribution software combining both online and offline touchpoints to provide: cohort analysis, ROAS measurement, user journey exploration etc.

Based on G2 reviews, customers appreciate AttributionApp’s easy setup, customisable attribution views, granular tracking and reporting, and the ability to analyse CAC. Improvement areas include more data customisation options, advanced reporting features, real-time tracking, faster data flow, and retroactive reporting.

Solutions: Data export, multi-touch attribution, affiliate tracking.

Industry: B2C and B2B.

Customers: Calendly, ClickUp, Sophos.

8. BOSCO

BOSCO is a digital marketing analytics platform offering reporting and budget planning. BOSCO’s forecast shows predicted revenue and cost, which can be narrowed down to specific channels. Bosco’s Customers can also compare their performance to top-10 similar businesses in an industry with BOSCO Index.

Solutions: Cross-channel reporting, AI Budget Planner, BOSCO Index.

Industry: B2C, B2B and agencies.

Pricing: Custom.

Customers: Cult Beauty, ASOS, GAP.

9. C3 Metrics

C3 Metrics is a tag-based multi-touch attribution (MTA) vendor. C3 Metrics acknowledged that MTA is not for everyone. That’s why they’re focused on working with clients with significant media budgets (6+ million annual media budgets), 5 or more advertising channels and experienced marketing teams.

Solutions: Multi-touch attribution.

Industry: B2C and B2B.

10. Wicked Reports

Wicked Reports is yet another multi-touch marketing attribution software for agencies and analytics-savvy teams. It uses clicks, CRM data, and sales data to stitch customer journeys from the first click to conversion and apply multi-touch attribution. Based on that, the tool helps, for example, see performance metrics for top, middle and bottom-of-funnel campaigns. Or calculate the total income a particular client is meant to bring into your business.

The platform has an abundance of features like LTV measurement, cohort analysis, ad spend optimisation, subscription revenue tracking etc. However, Wicked Reports has a number of controversial 1 and 3-star reviews on G2 that mention also how some of these features may not be always useful.

Solutions: Multi-touch attribution.

Industry: Agencies.

Pricing: From $400/month.

Customers: The Lido Agency, SAMA Labs, Leverage Lab.

FAQ:

1. Northbeam vs Triple Whale

If you’re wondering if Triple Whale is really a Northbeam’s competitor, the answer is that Northbeam is more advanced, while Triple Whale is less customisable. If you’re looking for a solution for a more high-growth e-commerce brand you should consider Northbeam or SegmentStream.

2. What is Northbeam pricing?

The minimum price for Northbeam starts at $300/month.

3. What is Northbeam’s alternative for mid-sized and large businesses?

If you’re looking for an enterprise-level tool, you should consider SegmentStream for its:

• Industry-leading customer success team.
• Data security features (SOC-2 compliant).
• Advanced analytics & optimisation capabilities.
• Behavioral ML attribution model technology.