8 Best Rockerbox Alternatives
Rockerbox, a Shopify-focused analytics solution, offers a multi-method approach to measurement, including multi-touch attribution, incrementality testing, and media mix modelling.
It’s also known for tracking “challenging” sources like OTT, linear TV, and podcasts. However, customers mention that this extensive data and options may often require advanced marketing analytics teams or support.
If you’re looking for alternative solutions, here are the top 8 options to consider:
1. SegmentStream
SegmentStream offers beyond-cookie attribution that utilises machine learning and first-party data.
Our platform analyses hundreds of data points, from impressions, clicks, and CRM details to user behaviour on your website. Our goal is to understand the real influence of each channel and campaign on your revenue.
This approach surpasses traditional last-click or multi-touch models, which fall short in the face of privacy regulations and cookie restrictions such as GDPR, Safari’s ITP, and iOS 17, among others.
Customers: L’Oréal, OMD, Virgin Pure, KitchenAid, AC Milan.
2. Triple Whale
Specifically designed for Shopify e-commerce stores, Triple Whale provides many types of attribution, for example: first, last-click and a proprietary “Triple Attribution”.
The platform offers simplified yet comprehensive data views and forecasts making it a good tool for small and medium-sized Shopify stores.
Triple Whale uses server-side tracking with their Triple Pixel that helps marketers combat challenges caused by IOS 14 and other privacy measures.
Pricing: from $300/month for attribution.
3. Fospha
Fospha is an e-commerce analytics solution. It utilises an aggregate approach to measurement and attribution. Meaning it combines customers’ first-party data with statistical modelling of aggregated third-party datasets, enabling them to measure marketing effectiveness. Including crediting ads that were viewed but not immediately clicked on.
However, according to G2 reviews, Fospha’s clients have expressed a few areas where they feel there is room for improvement:
More control over creating custom reports.
Utilizing impression-based data to better understand channel lifetime values (LTVs).
Access to up-to-date features that are commonly found in other industry tools.
Additionally, some customers have mentioned that Fospha’s solution is perceived as a “black box,” which may be less desirable for advanced marketing teams seeking a deeper understanding of the underlying processes and methodologies.
Industry: B2C.
Pricing: from $1250/month.
Customers: LYST, Living Proof, Octopus Energy.
4. ROIVENUE
Positioned as an analytics, attribution, and optimization suite for e-commerce, ROIVENUE uses a ‘Synthetic Touch’ concept to construct attribution models.
ROIVENUE uses a ‘Synthetic Touch’ or concept. They aggregate conversion data from platforms like Google Analytics and Facebook and utilise time stamps of conversions in each data source to build an attribution model.
Industry: B2C.
Pricing: from $499/month for attribution basic, free trial available.
Customers: Vodafone, EatStreet, AXA.
5. Windsor.ai
Windsor.ai offers ETL features and enables marketers to create Power BI reports by pulling data from multiple sources. It supports various attribution models like last click, first click, linear, and algorithmic Markov models.
Pricing starts from $23/month for connecting three data sources. There is also a 30-day free trial available.
Industry: B2C & B2B.
Customers: Betty Bossi, Decathlon, iProspect, Victorinox.
6. Northbeam
Northbeam is an eCommerce analytics platform offering pixel-based measurement and attribution.
It leverages machine learning to ingest data and stitch together customer journeys. Then, single or multi-touch attribution model can be applied.
Northbeam offers proprietary attribution models, including Clicks Only and Clicks & Views. These models distribute attribution credit on a multi-touch basis and exclude direct, organic search, paid branded search, or email/SMS touchpoints.
The Clicks & Views model additionally considers views in the customer’s journey to assign appropriate credit.
Compared to other ML-based marketing attribution solutions, Northbeam’s pricing can be relatively expensive, starting at $400 per month for clients with up to 200k monthly views, with costs increasing for higher view volumes.
Industry: B2C & Agencies.
Customers: Hexclad, TRX, The Ridge.
7. C3 Metrics
It is a tag-based multi-touch attribution (MTA) tool.
C3 Metrics recognizes that MTA may not be suitable for everyone. Therefore, they specifically work with clients with substantial media budgets (6+ million annual media budgets), utilising 5 or more advertising channels, and boasting experienced marketing teams.
8. AttributionApp
AttributionApp is a comprehensive multi-touch attribution software that integrates online and offline touchpoints. It offers features such as cohort analysis, ROAS measurement, and user journey exploration.
According to G2 reviews, customers value AttributionApp for its user-friendly setup, customisable attribution views, granular tracking and reporting, and the ability to analyse customer acquisition cost (CAC).
Among mostly good reviews were mentioned a few areas for improvement: additional data customisation options, advanced reporting features, real-time tracking, faster data processing, and retroactive reporting.
Industry: B2C and B2B.
Customers: Calendly, ClickUp, Sophos.
FAQ
1. What are Rockerbox alternatives for B2B?
Rockerbox is specifically focused on providing DTC and eCommerce companies with multi-channel marketing measurement solution.
If you are a B2B brand looking for an attribution tool you might look into SegmentStream.
Its behaviour-based attribution is an ideal solution for brands with high-value products or services and longer sales cycles. Instead of waiting for a lead to convert, SegmentStream measures the impact of all traffic sources immediately after the session ends.
AttibutionApp also has a solution for B2B marketers.
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