L'Oréal Luxe achieved 57% sales growth for Lancôme's D2C website. How? Read case study to find out

Unlock the full potential of your ad campaigns by leveraging Conversion Modelling

Unlock the full potential of your ad campaigns with Conversion Modelling

Boost Google & Facebook Ads performance

by providing immediate feedback about the true value of each ad click
Unlock the full potential of your ad campaigns by leveraging <span>Conversion Modelling</span>

Conversions — essential feedback mechanism for Google and Facebook Ads.

Ad platforms rely on conversions to train their algorithms and improve their targeting and bidding.
Providing ad platforms with more value signals as soon as possible is crucial for effective ad buying.
Ad platforms rely on conversions to train their algorithms and improve their targeting and bidding.
Providing ad platforms with more value signals as soon as possible is crucial for effective ad buying.

The problem — majority of clicks don’t get any value, as users rarely convert within a single website visit or cookie.

It is especially a challenge for businesses promoting high-value products or services, where buying journeys are longer and more complex.
It is especially a challenge for businesses promoting high-value products or services, where buying journeys are longer and more complex.

As the result, a lack of conversion signals prevents ad platforms from delivering desired results.

Due to incomplete & delayed feedback about the true value of each click, ad platforms such as Google and Facebook Ads are unable to deliver their best.
Due to incomplete & delayed feedback about the true value of each click, ad platforms such as Google and Facebook Ads are unable to deliver their best.
Introducing a solution

SegmentStream Conversion Modelling Platform

SegmentStream evaluates each website visit and predicts the user’s probability to convert in the future.
When this probability is sufficient enough — SegmentStream creates a “Modelled Conversion” which is immediately attributed to the traffic source.
This guarantees that each traffic source gets the value it deserves even if the real conversion happens from another device, browser, or cookie.
SegmentStream Conversion Modelling Platform SegmentStream Conversion Modelling Platform

Amplify your Smart Bidding campaigns with up to 20x more conversion signals

Amplify your Smart Bidding campaigns with <span>up to 20x</span> more conversion signals Amplify your Smart Bidding campaigns with <span>up to 20x</span> more conversion signals

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See how you can leverage analytics, targeting and optimisation with Conversion Modelling

See SegmentStream in action

See how you can leverage analytics, targeting and optimisation with Conversion Modelling.