Unlock the full potential of your ad campaigns by leveraging Conversion Modelling
Unlock the full potential of your ad campaigns with Conversion Modelling
Boost Google & Facebook Ads performance
by providing immediate feedback about the true value of each ad click
Conversions — essential feedback mechanism for Google and Facebook Ads.
Ad platforms rely on conversions to train their algorithms and improve their targeting and bidding.
Providing ad platforms with more value signals as soon as possible is crucial for effective ad buying.
Ad platforms rely on conversions to train their algorithms and improve their targeting and bidding.
Providing ad platforms with more value signals as soon as possible is crucial for effective ad buying.
The problem — majority of clicks don’t get any value, as users rarely convert within a single website visit or cookie.
It is especially a challenge for businesses promoting high-value products or services, where buying journeys are longer and more complex.
It is especially a challenge for businesses promoting high-value products or services, where buying journeys are longer and more complex.
As the result, a lack of conversion signals prevents ad platforms from delivering desired results.
Due to incomplete & delayed feedback about the true value of each click, ad platforms such as Google and Facebook Ads are unable to deliver their best.
Due to incomplete & delayed feedback about the true value of each click, ad platforms such as Google and Facebook Ads are unable to deliver their best.
Introducing a solution
SegmentStream Conversion Modelling Platform
SegmentStream evaluates each website visit and predicts the user’s probability to convert in the future.
When this probability is sufficient enough — SegmentStream creates a “Modelled Conversion” which is immediately attributed to the traffic source.
This guarantees that each traffic source gets the value it deserves even if the real conversion happens from another device, browser, or cookie.
Amplify your Smart Bidding campaigns with up to 20x more conversion signals
Unlock the full potential of your Facebook Ads campaigns by leveraging Modelled Conversions
“SegmentStream is an innovative tool to measure and optimise performance marketing activities.”
-23%
Google Ads CPA decrease
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“SegmentStream proved to be an effective solution in fueling the e-commerce success”
+41%
Marketing Mix ROAS increase
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“The product is a true game-changer in the marketing attribution industry”
+15%
Google Ads revenue
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Request a demo with our product expert
See SegmentStream in action and learn about our special terms for digital agencies
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Explore our Resources
Guide
Conversion Modelling Guide for Performance Marketers
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Guide
Complete Guide to Digital Marketing Analytics Solutions
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Webinar
How to train Facebook to acquire high-value customers
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See all the solutions
Advanced marketing attribution
Use Conversion Modelling to know the true value of your traffic sources, even when they don’t result in directly attributed conversions.
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Unified marketing reporting
Automate your cross-channel performance marketing reporting in one, easy-to-use interface.
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Request a trial
See how you can leverage analytics, targeting and optimisation with Conversion Modelling
See SegmentStream in action
See how you can leverage analytics, targeting and optimisation with Conversion Modelling.
