Understand the true impact of your upper-funnel campaigns

Even the most advanced attribution models no longer can show the real value of your digital campaigns.
Conversion Modelling can.

Understand the true impact of your <span>upper-funnel campaigns</span>

Up to 90% of your website conversions are not attributed to the initial traffic source.

For years marketers have relied on using attribution and conversion tracking tools to track customer journeys using website cookies.

However, knowing your customers’ complete path to conversion is no longer possible due to cross-device and cross-browser customer journeys, and modern cookie tracking restrictions.

For years marketers have relied on using attribution and conversion tracking tools to track customer journeys using website cookies.

However, knowing your customers’ complete path to conversion is no longer possible due to cross-device and cross-browser customer journeys, and modern cookie tracking restrictions.

As a result, most of your upper-funnel prospecting campaigns are significantly undervalued.

Even the most sophisticated data-driven attribution models will always undervalue opening channels and overvalue closing channels.

Marketers that rely on such tools, will continue making incorrect budget allocation decisions and struggle to achieve the optimal marketing mix with the highest ROAS.

Even the most sophisticated data-driven attribution models will always undervalue opening channels and overvalue closing channels.

Marketers that rely on such tools, will continue making incorrect budget allocation decisions and struggle to achieve the optimal marketing mix with the highest ROAS.

The solution

The solution — Conversion Modelling

Conversion Modelling

Conversion Modelling is an alternative to cookie-based marketing attribution models that no longer work in a modern-day world.

Evaluate your marketing channels and campaigns based on conversion intent signals — Modelled Conversions.

How does it work?

SegmentStream evaluates each website visit and predicts the user’s probability to convert in the future.

When this probability is sufficient — SegmentStream creates a “Modelled Conversion” which is immediately attributed to the traffic source.

This guarantees that each traffic source gets the value it deserves even if the real conversion happens from another device, browser, or cookie.

Read success stories of our clients

“SegmentStream helped us see the real picture of our cross-channel marketing performance, and what’s more important, to truly activate machine learning insights and improve the performance of our key digital advertising channels without human involvement.”

— Matthew Lawson, Chief Digital Officer, Ribble Cycles

“The performance of the overall marketing mix improved as well — we saw a little under a 25% increase in total purchases, with the cost of sale going down by 12%.”

— Dan McKenna, Associate Digital Marketing Director, Cosatto

Read case studies