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Understand the true impact of your upper-funnel campaigns

Even the most advanced attribution models no longer can show the real value of your digital campaigns.
Conversion Modelling can.

Understand the true impact of your <span>upper-funnel campaigns</span>

Up to 90% of your website conversions are not attributed to the initial traffic source.

For years marketers have relied on using attribution and conversion tracking tools to track customer journeys using website cookies.
However, knowing your customers’ complete path to conversion is no longer possible due to cross-device and cross-browser customer journeys, and modern cookie tracking restrictions.
For years marketers have relied on using attribution and conversion tracking tools to track customer journeys using website cookies.
However, knowing your customers’ complete path to conversion is no longer possible due to cross-device and cross-browser customer journeys, and modern cookie tracking restrictions.

As a result, most of your upper-funnel prospecting campaigns are significantly undervalued.

Even the most sophisticated data-driven attribution models will always undervalue opening channels and overvalue closing channels.
Marketers that rely on such tools, will continue making incorrect budget allocation decisions and struggle to achieve the optimal marketing mix with the highest ROAS.
Even the most sophisticated data-driven attribution models will always undervalue opening channels and overvalue closing channels.
Marketers that rely on such tools, will continue making incorrect budget allocation decisions and struggle to achieve the optimal marketing mix with the highest ROAS.
The solution

The solution — Conversion Modelling

Conversion Modelling

Conversion Modelling is an alternative to cookie-based marketing attribution models that no longer work in a modern-day world.
Evaluate your marketing channels and campaigns based on conversion intent signals — Modelled Conversions.
The solution — Conversion Modelling The solution — Conversion Modelling

How does it work?

SegmentStream evaluates each website visit and predicts the user’s probability to convert in the future.
When this probability is sufficient — SegmentStream creates a “Modelled Conversion” which is immediately attributed to the traffic source.
This guarantees that each traffic source gets the value it deserves even if the real conversion happens from another device, browser, or cookie.
How does it work? How does it work?

Finally, prospecting campaigns will get the value they deserve

Finally, <span>prospecting campaigns</span> will get the value they deserve

Conversion Modelling — next-generation marketing attribution

Know the true value of your digital marketing channels.

Stop guessing where to spend the next marketing dollar. Evaluate the incremental impact of your performance campaigns to ensure you're doing everything right.
Quote icon
“Finally, use attribution as you should.”
Cedric V. from KitchenAid
Know the true value of your digital marketing channels.
Stop guessing where to spend the next marketing dollar. Evaluate the incremental impact of your performance campaigns to ensure you're doing everything right.
Quote icon
“Finally, use attribution as you should.”
Cedric V. from KitchenAid

Be ahead of time: understand how new campaigns are performing.

Don’t waste the budget on less effective ads. Modelled Conversions will give you insights into which ads and campaigns drive the most valuable users to your website.
Quote icon
“We're smarter with SegmentStream.”
Michael S. from Overland Sheepskin
Be ahead of time: understand how new campaigns are performing. Be ahead of time: understand how new campaigns are performing.
Don’t waste the budget on less effective ads. Modelled Conversions will give you insights into which ads and campaigns drive the most valuable users to your website.
Quote icon
“We're smarter with SegmentStream.”
Michael S. from Overland Sheepskin

Read success stories of our clients

“SegmentStream helped us see the real picture of our cross-channel marketing performance, and what’s more important, to truly activate machine learning insights and improve the performance of our key digital advertising channels without human involvement.”
— Matthew Lawson, Chief Digital Officer, Ribble Cycles
“The performance of the overall marketing mix improved as well — we saw a little under a 25% increase in total purchases, with the cost of sale going down by 12%.”
— Dan McKenna, Associate Digital Marketing Director, Cosatto

Explore our Resources

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Want to see SegmentStream in action?

Learn about Conversion Modelling and why it is a true next-generation solution to outdated marketing attribution and conversion tracking tools.