Learn why leading financial companies use SegmentStream to drive more leads at a lower cost

“SegmentStream is an essential tool for any performance marketing team.”

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“SegmentStream is an essential tool for any performance marketing team.”

What is SegmentStream?

The next-generation marketing attribution solution powered by 1st party data & AI.

Banks, insurance providers, and other financial services use SegmentStream Conversion Modeling Platform to accurately measure the value of each marketing traffic source and automatically improve the performance of ad campaigns on platforms such as Google and Meta.

Use cases for the Finance Industry

Banks, Loans, Insurance, Trading, Financial Services

MEASUREMENT

Make confident and correct budget allocation decisions

Current analytics & attribution tools are no longer capable of providing marketers with reliable information about the true source of high-quality leads.

Use SegmentStream to ensure the most optimal digital marketing mix & ROI.

Current analytics & attribution tools are no longer capable of providing marketers with reliable information about the true source of high-quality leads.

Use SegmentStream to ensure the most optimal digital marketing mix & ROI.

OPTIMISATION

Drive more leads from your Google & Meta campaigns

Ad platforms heavily rely on conversion signals for efficient smart bidding optimisation. The lack of feedback signals about the value of each paid click results in a serious loss of potential revenue.

Use SegmentStream to help ad platforms’ algorithms to learn faster and target better — unlock hidden potential of your ad campaigns.

TARGETING

Focus ad spend on people most likely to become leads

There is no point in wasting marketing dollars by chasing website visitors who will unlikely convert anytime soon.

Use SegmentStream Conversion Modelling to focus your retargeting and look-alike ad budget only on the most promising users with the highest likelihood to convert.

There is no point in wasting marketing dollars by chasing website visitors who will unlikely convert anytime soon.

Use SegmentStream Conversion Modelling to focus your retargeting and look-alike ad budget only on the most promising users with the highest likelihood to convert.

Measure, target and optimise with Conversion Modelling

Conversion Modelling is designed for a modern cookieless world, where it is no longer possible to know the full users’ path to a conversion due to multiple various tracking restrictions, privacy regulations and cross-device customer journeys.

How does it work?

Unlike other analytics & attribution tools, SegmentStream uses the power of Machine Learning to analyse 1st-party user behavioural data and measure the contribution of website visits into future conversions.

This guarantees that each marketing traffic source gets the value it deserves — even if the real conversion will happen from another device, browser, or cookie.

Learn why leading financial companies use SegmentStream to drive more leads at a lower cost

“SegmentStream is an essential tool for any performance marketing team.”

“SegmentStream is an essential tool for any performance marketing team.”

What is SegmentStream?

The next-generation marketing attribution solution powered by 1st party data & AI.

Use cases for the Finance Industry