126% more leads from Google after implementing SegmentStream Read case study
E-COMMERCE & D2C

Drive more purchases at a lower cost

Use Conversion Modelling to qualify each visit at your online store. Use this data to analyse traffic sources and target people who are most likely to buy.

Google Analytics doesn’t have enough data to make budget decisions, that's why I use SegmentStream
Riccardo C,
Head of Digital Marketing
“Finally use attribution modeling as you should”
Cedric V,
Performance Specialist Digital
“SegmentStream has helped us to understand the value of our digital channels.”
Dominika F,
Performance Marketing Lead

MEASURE

Discover which traffic sources really impact your total sales

Know where to invest more and where to cut the ad spend with Conversion Modelling insights.
MEASURE
Know where to invest more and where to cut the ad spend with Conversion Modelling insights.

OPTIMISE

Get more sales from your existing Google & Facebook Ads campaigns

Use Modelled Conversions as an additional conversion signal in Google Ads and Facebook Ads to ensure better campaign learning and faster optimisation.
Use Modelled Conversions as an additional conversion signal in Google Ads and Facebook Ads to ensure better campaign learning and faster optimisation.

TARGET

Focus your ad spend on people who are most likely to buy

Create custom audiences based on Modelled Conversions to improve both your Retargeting & Prospecting campaigns.
TARGET
Create custom audiences based on Modelled Conversions to improve both your Retargeting & Prospecting campaigns.

Measure, target and optimise with Conversion Modelling

Understand which ads drive the most valuable visitors to your online store. Use this information for enhanced budget allocation, targeting and optimisation.
Measure, target and optimise with <span>Conversion Modelling</span> Measure, target and optimise with <span>Conversion Modelling</span>

How does it work?

SegmentStream evaluates each website visit at your online store and predicts the probability that user will buy in the future.
When this probability is high enough, SegmentStream creates a “Modelled Conversion” that is immediately attributed to the traffic source.
This way, each traffic source gets the value it deserves, even if the real conversion happens from another device, browser, or cookie.
How does it work? How does it work?

Read success stories

260% ROAS increase from Facebook Ads
“SegmentStream helped us see the real picture of our cross-channel marketing performance, and what’s more important, to truly activate machine learning insights and improve the performance of our key digital advertising channels without human involvement.”
— Matthew Lawson, Chief Digital Officer, Ribble Cycles
190% increase in purchases from Google Ads
“The performance of the overall marketing mix improved as well — we saw a little under a 25% increase in total purchases, with the cost of sale going down by 12%.”
— Dan McKenna, Associate Digital Marketing Director at Cosatto

Explore our Resources

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Want to see SegmentStream in action?

Learn about Conversion Modelling and why it is a true next-generation solution to outdated marketing attribution and conversion tracking tools.