Identity Graph
Deterministic identity stitching across devices and touchpoints — login events, email matching, CRM joins — unified into a single user profile in BigQuery. The foundational data layer that cross-channel attribution and scoring depend on.
Cross-Channel Attribution
First-click attribution and predictive conversion maturation — two methods that cross-validate to produce click-time revenue you can optimize against before all conversions are reported.
Predictive Cross-Channel Attribution
ML-powered projection that fills the click-time attribution gap. See projected ROAS within days, not weeks — while cohorts are still maturing.
Self-Reported Reattribution
LLM classification of free-text survey responses, stitched to sessions via BigQuery. Measures channels traditional tracking can't see — word of mouth, podcasts, offline.
CRM Funnel Attribution
Connect CRM, ERP, or any BigQuery table as a conversion source. Track every funnel stage from MQL to Closed/Won — the ground truth that calibrates predictive models and reconciles true campaign ROI.
Marginal Analytics
Diminishing returns curve fitting that models marginal ROAS per channel at every spend level. See exactly where each dollar stops working, calculate the optimal budget mix, and get specific reallocation recommendations.
Automated Budget Allocation
One-click execution of budget recommendations across every ad platform. Applies changes from Marginal Analytics, tracks prediction accuracy, and refines the model with reinforced learning.
Incrementality Testing
Geo holdout experiments with synthetic control groups. Three-phase market selection, A/A validation, and statistical rigor that measures what your ads actually add.
Server-Side Conversion Tracking
Stop in-page pixels from broadcasting your audience to competitors. Forward only qualifying conversions to each ad platform server-to-server, with the hashed CRM identifiers that unlock cross-device advanced matching.