“Google Analytics doesn’t have enough data to make budget decisions, that's why I use SegmentStream”
“Finally use attribution modeling as you should”
“SegmentStream has helped us to understand the value of our digital channels.”
MEASURE
Discover which traffic sources really impact your total sales
Know where to invest more and where to cut the ad spend with Conversion Modelling insights.
Know where to invest more and where to cut the ad spend with Conversion Modelling insights.
OPTIMISE
Get more sales from your existing Google & Facebook Ads campaigns
Use Modelled Conversions as an additional conversion signal in Google Ads and Facebook Ads to ensure better campaign learning and faster optimisation.
Use Modelled Conversions as an additional conversion signal in Google Ads and Facebook Ads to ensure better campaign learning and faster optimisation.
TARGET
Focus your ad spend on people who are most likely to buy
Create custom audiences based on Modelled Conversions to improve both your Retargeting & Prospecting campaigns.
Create custom audiences based on Modelled Conversions to improve both your Retargeting & Prospecting campaigns.
Measure, target and optimise with Conversion Modelling
Understand which ads drive the most valuable visitors to your online store. Use this information for enhanced budget allocation, targeting and optimisation.
How does it work?
SegmentStream evaluates each website visit at your online store and predicts the probability that user will buy in the future.
When this probability is high enough, SegmentStream creates a “Modelled Conversion” that is immediately attributed to the traffic source.
This way, each traffic source gets the value it deserves, even if the real conversion happens from another device, browser, or cookie.
Read success stories
260% ROAS increase from Facebook Ads
“SegmentStream helped us see the real picture of our cross-channel marketing performance, and what’s more important, to truly activate machine learning insights and improve the performance of our key digital advertising channels without human involvement.”
— Matthew Lawson, Chief Digital Officer, Ribble Cycles
190% increase in purchases from Google Ads
“The performance of the overall marketing mix improved as well — we saw a little under a 25% increase in total purchases, with the cost of sale going down by 12%.”
— Dan McKenna, Associate Digital Marketing Director at Cosatto
Explore our Resources
![[VIDEO] Can we really trust ad platforms' reporting?](/assets/uploads/blog/can-we-really-trust-ad-platforms-reporting_-thumbnail.png)
Blog
[VIDEO] Can we really trust ad platforms' reporting?
Learn more
Blog
How does iOS 17 affect marketing attribution?
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Blog
Introducing view-through attribution
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See SegmentStream in action
Learn about Conversion Modelling and why it is a true next-generation solution to outdated marketing attribution and conversion tracking tools.
