Learn why the world’s leading digital agencies use SegmentStream to drive more conversions for their clients

“SegmentStream is an innovative tool to measure and optimise performance marketing activities.” — George Achkouty, Head of Digital at OMD

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“SegmentStream is an innovative tool to measure and optimise performance marketing activities.” — George Achkouty, Head of Digital at OMD

What is SegmentStream?

The next-generation marketing attribution solution powered by 1st party data & AI.

Leading agencies use SegmentStream Conversion Modeling Platform to accurately measure the value of each marketing traffic source and automatically improve the performance of ad campaigns on platforms such as Google and Meta.

Use cases for Digital Agencies

MEASUREMENT

Make confident and correct budget allocation decisions

Current analytics & attribution tools are no longer capable of providing marketers with reliable information about the true value of each marketing traffic source.

Use SegmentStream Conversion Modelling technology to ensure the most optimal digital marketing mix & ROI for your agency clients.

Current analytics & attribution tools are no longer capable of providing marketers with reliable information about the true value of each marketing traffic source.

Use SegmentStream Conversion Modelling technology to ensure the most optimal digital marketing mix & ROI for your agency clients.

OPTIMISATION

Drive better results from your Google & Meta auto bidding

Ad platforms heavily rely on conversion signals for efficient smart bidding optimisation. The lack of feedback signals about the value of each paid click results in a serious loss of potential revenue.

Use SegmentStream to help ad platforms’ algorithms to learn faster and target better — unlock hidden potential of your ad campaigns.

TARGETING

Focus ad spend on people most likely to convert

There is no point in wasting marketing dollars by chasing website visitors who will unlikely convert anytime soon.

Use SegmentStream Conversion Modelling technology to focus your retargeting and look-alike ad budget only on the most promising users with the highest likelihood to convert.

There is no point in wasting marketing dollars by chasing website visitors who will unlikely convert anytime soon.

Use SegmentStream Conversion Modelling technology to focus your retargeting and look-alike ad budget only on the most promising users with the highest likelihood to convert.

Measure, target and optimise with Conversion Modelling

Conversion Modelling is designed for a modern cookieless world, where it is no longer possible to know the full users’ path to a conversion due to multiple various tracking restrictions, privacy regulations and cross-device customer journeys.

How does it work?

Unlike other analytics & attribution tools, SegmentStream uses the power of Machine Learning to analyse 1st-party user behavioural data and measure the contribution of website visits into future conversions.

This guarantees that each marketing traffic source gets the value it deserves — even if the real conversion will happen from another device, browser, or cookie.