Attribution is dead — find out why from SegmentStream’s CEO on DTC Podcast
What Constantine means is that even if marketers use the most sophisticated attribution models like data-driven attribution they will still see that up to 90% of conversions will not be attributed properly, according to SegmentStream’s clients’ statistics. The initial traffic source gets no value because it can’t even be tracked down due to all tracking restrictions and cookie limitations.
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About DTC Podcast
DTC Podcast is a part of DTC Media — a company on a mission to make their readers “the smartest marketers in the room”. DTC promotes the concept of performance marketing and shares tactical insights on digital marketing in its newsletter and podcast for a large community of entrepreneurs and marketers.
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