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Attribution is dead — find out why from SegmentStream’s CEO on DTC Podcast

Attribution is dead — find out why from SegmentStream’s CEO on DTC Podcast

In the recent podcast recorded for DTC, Eric Dyck and Constantine Yurevich discuss multi-device customer experiences and why marketing attribution can no longer deal with complex user journeys. In other words — why marketing attribution is dead.
Company news
Attribution is dead — find out why from SegmentStream’s CEO on DTC Podcast

What Constantine means is that even if marketers use the most sophisticated attribution models like data-driven attribution they will still see that up to 90% of conversions will not be attributed properly, according to SegmentStream’s clients’ statistics. The initial traffic source gets no value because it can’t even be tracked down due to all tracking restrictions and cookie limitations.

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You can also listen to the podcast on all popular platforms.

About DTC Podcast

DTC Podcast is a part of DTC Media — a company on a mission to make their readers “the smartest marketers in the room”. DTC promotes the concept of performance marketing and shares tactical insights on digital marketing in its newsletter and podcast for a large community of entrepreneurs and marketers.

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