Nexoya alternatives: top-3 AI budget allocation tools

Nexoya provides AI-driven software for marketing mix optimization across digital channels like Google, Facebook, Microsoft Ads etc.

Solutions

It offers solutions for performance marketing analytics and optimization.

Digital marketing analytics solution aims to provide a holistic view of cross-channel performance.

Nexoya aggregates and analyzes data from various marketing channels using statistical models such as adstock modeling, cross-correlation, and pattern analysis.

Nexoya’s optimization solution includes Automated Portfolio Management and AI-Driven Predictions.

In a nutshell, Nexoya uses an AI algorithm to analyze ongoing campaign performance and reallocate the budget to the most effective channels and campaigns, aiming to maximize ROI.

How much does Nexoya cost?

Nexoya’s pricing plans start at €2000 per month for companies with up to €40k monthly ad spend and go up to €6000 for up to €200k monthly ad spend.

For higher ad spends over €200k per month, custom pricing is available.

If you’re in the market for an advanced marketing mix optimization tool, here we break down 3 alternative solutions.

1. SegmentStream

SegmentStream is an AI-powered analytics and optimization platform tailored for enterprises spending over $100k/month on digital advertising.

Solutions

It offers two main solutions:

1. Cross-channel Marketing Analytics and Cookieless Attribution:

SegmentStream addresses post-GDPR challenges by measuring incremental ROAS across digital campaigns without relying solely on cookies.

It also offers post-view attribution for evaluating top-of-funnel activities.

2. AI-driven Marketing Mix Optimization:

The platform provides AI-driven budget recommendations to achieve an optimized marketing mix. The process involves:

• Defining a goal (e.g., Maximized revenue) and selecting campaigns.

• Weekly AI-based budget allocation recommendations, showing precise increase/decrease amounts for each campaign and predicted outcomes.

  

• Applying these suggestions, allowing the algorithm to learn from the results and refine future recommendations.

SegmentStream is used by major companies like L’Oréal, CarShop, and KitchenAid.

2. Pecan AI

Pecan AI is a predictive analytics software, aiming to reinvent the Marketing Mix Modelling (MMM) approach leveraging Machine Learning.

Solutions

Machine learning-based MMM

Pecan uses Machine Learning to understand data patterns, such as the effect of weather on sales or how seasonality affects advertising. It also creates “what if” scenarios to explore different marketing budget allocations and their potential outcomes.

Optimization

Pecan sends predictive signals to marketing channels, helping to fine-tune campaigns with additional feedback.

Lead Scoring

The platform identifies potential high-conversion leads and helps map their conversion journey.

Pecan also offers predictive tools for customer churn, Return on Ad Spend (ROAS), Lifetime Value (LTV), and opportunities for upselling and cross-selling.

3. ROIVENUE

ROIVENUE is an analytics, attribution and optimization platform focused on e-commerce.

Solutions

Analytics and attribution

ROIVENUE’s approach involves tracking the customer journey across various marketing channels. It identifies the contribution of each touchpoint using its proprietary attribution model.

Optimization

The platform calculates potential savings and suggests how to effectively distribute budgets across online channels, based on historical investment and revenue data. Users can tailor the system to maximize profit, revenue, achieve specific ROI targets, or focus on particular channels.

Pricing

Compared to the previous solutions like SegmentStream, Nexoya and Pecan, pricing for ROIVENUE is structured to suit small and mid-sized companies, with monthly plans at $449 and $899, plus custom pricing for more complex requirements.