Top-3 Corvidae.ai Alternatives

Corvidae is positioned as a cookieless attribution tool that collects raw clickstream data using a pixel, integrates it with information from various advertising and analytics platforms, and employs probabilistic techniques to reconstruct user sessions across touchpoints.

At its core, Corvidae employs a proprietary attribution model that assigns value to different touchpoints based on where conversions are observed in the customer’s journey. Also, If a customer engages with a touchpoint more than typically observed, it’s given additional credit.

It’s important to mention that Corvidae requires sufficient data and defined purchase paths. Hence, It might not be ideal for B2B or those spending less than £250,000 on digital ads yearly.

The starting cost for Corvidae deployments is typically £1,999 per month.

If you are exploring advanced analytics solutions, there are 5 other tools to look into.

1. SegmentStream

SegmentStream uses first-party data and machine learning for advanced measurement beyond cookies.

We aim to recognise all touchpoints that guide users through the sales funnel, whether or not it results in a conversion.

Traditional tools struggle with new privacy rules like GDPR, iOS 17, and ITP; SegmentStream doesn’t.

Our platform examines data from impressions, clicks, CRM details, and website behaviour, aiming to comprehend the real influence of each channel and campaign on your revenue.

The benefits of SegmentStream include:

• Precise evaluation of top-of-funnel campaigns such as Paid Social, Display, and Video.
• Cross-channel marketing dashboards with reliable & deduplicated data.
• See where conversions attributed to ‘Direct/None’ & ‘Brand Search’ are coming from.

Customers: L’Oréal, OMD, Virgin Pure, KitchenAid, AC Milan, Kaspersky.

2. Fospha

Fospha works as an e-commerce analytics solution, blending customers’ first-party data with statistical modelling of combined third-party datasets to evaluate marketing effectiveness.

While Fospha has received positive reviews on platforms like G2, clients have noted a few areas for improvement. These encompass the need for more control in crafting custom reports, the wish to incorporate impression-based data for understanding channel lifetime values (LTVs), and the request for access to the latest features available in other industry tools.

Additionally, some advanced marketing teams have mentioned viewing Fospha’s solution as a “black box.”

Pricing: from $1250/month.

Customers: Octopus Energy, REFY, Helly Hansen.

3. Pecan.ai

Pecan.ai functions as a predictive analytics platform, offering services including Marketing Mix Modelling (MMM), predictive ROAS, demand forecasting, and optimisation solutions.

How does it operate? Initially, Pecan.ai’s customers must articulate a business problem in the form of questions that the platform will address through predicted insights.

According to reviews on G2, Pecan is especially suitable for advanced marketing teams with an in-house data scientist to create and execute predictive models. Meanwhile, some users express a lack of complete visibility into the algorithms driving the platform.

Pricing: custom.

Customers: Kenuve, Hydrant, Johnson&Johnson.

FAQ

1. How does Corvidae.ai work?

Corvidae employs a proprietary attribution model. This model assigns value to different touchpoints by pinpointing where conversions occur throughout the customer journey.

When a customer engages more with a touchpoint than what’s typically seen among other users, that interaction gains more significance when attributing revenue to that event.

2. What are cookieless attribution tools?

There are approaches to attribution that don’t solely rely on cookies. For example, SegmentStream evaluates each ad interaction based on user behaviour on the website and assigns value after the session ends. It means that even if the conversion happens from another cookie or device, the ad still will be credited for moving the user through the sales funnel. 

Corvidae.ai is also positioned as a cookieless attribution solution that reconstructs user journeys across touchpoints using probabilistic techniques and assigns value to touchpoints based on their position in the user journey.