Learn why leading travel & hospitality brands use SegmentStream to drive more bookings at a lower cost

“We are very happy with SegmentStream and looking forward to expanding our collaboration to other websites in our group”

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“We are very happy with SegmentStream and looking forward to expanding our collaboration to other websites in our group”

What is SegmentStream?

The next-generation marketing attribution solution powered by 1st party data & AI.

Leisure, Travel & Tourism companies use SegmentStream Conversion Modeling Platform to accurately measure the value of each marketing traffic source and automatically improve the performance of ad campaigns on platforms such as Google and Meta.

Use cases for the Travel Industry

Booking platforms, Rental services, Hotels, and Airlines

MEASUREMENT

See the true impact of your online ad campaigns

Customer journeys for travel websites are incredibly complex. Before booking a hotel or flight tickets, people will visit the website multiple times, often using different browsers and devices.

As the result, marketing attribution is broken — conversions are not attributed to marketing sources properly. Conversion Modelling is an essential solution for any company in the travel industry.

Customer journeys for travel websites are incredibly complex. Before booking a hotel or flight tickets, people will visit the website multiple times, often using different browsers and devices.

As the result, marketing attribution is broken — conversions are not attributed to marketing sources properly. Conversion Modelling is an essential solution for any company in the travel industry.

OPTIMISATION

Drive more bookings from Google & Facebook

Ad platforms heavily rely on conversion signals for efficient smart bidding optimisation. The lack of conversion signals about the final bookings results in a serious loss of potential revenue.

Use SegmentStream to train Google & Meta 10x faster, by providing them with the insights about the true incremental value of each ad click.

Ad platforms heavily rely on conversion signals for efficient smart bidding optimisation. The lack of conversion signals about the final bookings results in a serious loss of potential revenue.

Use SegmentStream to train Google & Meta 10x faster, by providing them with the insights about the true incremental value of each ad click.

TARGETING

Focus ad spend on people most likely to convert

There is no point in wasting marketing dollars by chasing website visitors who will unlikely convert anytime soon.

Use Conversion Modelling to target only users with the highest likelihood to make a booking.

There is no point in wasting marketing dollars by chasing website visitors who will unlikely convert anytime soon.

Use Conversion Modelling to target only users with the highest likelihood to make a booking.

How does it work?

Unlike other analytics & attribution tools, SegmentStream uses the power of Machine Learning to analyse 1st-party user behavioural data and measure the contribution of website visits into future conversions.

This guarantees that each marketing traffic source gets the value it deserves — even if the real conversion will happen from another device, browser, or cookie.