Adobe Analytics integration

SegmentStream reads from Adobe Analytics Data Feeds↗ on a daily schedule. SegmentStream provisions a Google Cloud Storage bucket and reads each daily feed from there.

Setup: in Adobe Analytics, configure a Google Cloud Platform export location↗. Adobe issues a Principal (the identity Adobe writes from). You hand that Principal to SegmentStream — SegmentStream provisions the bucket and grants the Principal write-access automatically. From then on, daily feeds land in the bucket and SegmentStream picks them up.

Data retention: SegmentStream removes feed files from the GCS bucket seven days after they're processed. The SegmentStream-processed data lives in your warehouse alongside the rest of your SegmentStream datasets.

SegmentStream does not use the Adobe Analytics Reporting API. The API exposes only processed reports with Adobe's own visit / visitor definitions and attribution. SegmentStream consumes the raw exported hits (every event, every eVar / prop / event variable) and builds attribution using its own identity graph and algorithms — that's the entire point of layering on top of Adobe instead of re-reading what Adobe reports.

When creating an Adobe Data Feed you can set the feed start date to any date in the past where data is being collected↗, and Adobe will replay historical hits into the destination bucket. The only practical limit is that the report suite must have been actively collecting data for the period you want.