Cookieless marketing attribution

Go beyond unreliable cookie-based attribution tools to finally gain confidence in your budget allocation decisions, and achieve maximum ROI.
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Google Marketing Platform
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Cookie-based analytics tools are no longer reliable in a modern, privacy-centric world

It’s no longer possible to track a real, complete customer journey

Both single-touch and multi-touch attribution models fall short due to cross-device customer journeys, cookie tracking restrictions and privacy regulations, such as GDPR.
Both single-touch and multi-touch attribution models fall short due to cross-device customer journeys, cookie tracking restrictions and privacy regulations, such as GDPR.

As a result, top-of-funnel marketing activities don’t get the credit they deserve

By trusting unreliable attribution tools, marketers end up over-investing in lower-funnel and under-investing in upper-funnel channels and campaigns.
By trusting unreliable attribution tools, marketers end up over-investing in lower-funnel and under-investing in upper-funnel channels and campaigns.
Marketing leaders don’t have data to back up their decisions
By distrusting cookie-based analytics tools, marketers have to rely on intuition when making decisions. This makes it difficult to justify the ad investment in certain channels or campaigns.
By distrusting cookie-based analytics tools, marketers have to rely on intuition when making decisions. This makes it difficult to justify the ad investment in certain channels or campaigns.

Introducing SegmentStream —
a cookieless measurement solution

Contribution by channel

SegmentStream helps measure the incremental revenue impact of each channel and campaign, even when direct conversion tracking and attribution are not possible.

This is a next-generation, beyond-cookie approach to accurate marketing attribution.

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Contribution by channel

Understand what actually drives sales and revenue

Finally, gain visibility into how your awareness and prospecting campaigns influence your total sales and revenue.

Understand what actually drives sales and revenue Understand what actually drives sales and revenue

Finally, gain visibility into how your awareness and prospecting campaigns influence your total sales and revenue.

SegmentStream attribution model helps drive incremental channel values
Ha N., Enterprise
“Google Analytics doesn’t have enough data to make budget decisions, that's why I use SegmentStream“
Riccardo C., Mid-Market
“SegmentStream helps us make better advertising decisions on a channel and budget level“
Verified User in Financial Services, Enterprise
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Explore our Resources

Introducing view-through attribution
Blog
Introducing view-through attribution
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How does iOS 17 affect marketing attribution?
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How does iOS 17 affect marketing attribution?
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Last Non-Direct Click vs. SegmentStream’s attribution
Blog
Last Non-Direct Click vs. SegmentStream’s attribution
Learn more
View resources
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See SegmentStream in action

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See SegmentStream in action

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  • At SegmentStream, we don’t rely on account executives or sales reps — every session is guided by a senior partner, a stakeholder with a vested interest in company success and over 10 years of experience, personally driving revenue for our clients’ portfolios.
  • This in-depth strategy session goes beyond a simple call, offering you the chance to discuss your challenges, uncover growth opportunities and discover SegmentStream’s AI-driven measurement and optimization solutions.
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  • Below $100K/month
  • $100K - $1M/month
  • Above $1M/month

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SegmentStream may not be the right fit

It is essential to highlight that our typical client threshold for ad spend is $50,000/month. This decision is rooted in our belief that we can provide the most value to clients who meet or exceed this spending level.

Additionally, our baseline pricing starts at $12,000/year, which further informs our criteria.

If you still would like to learn more about how SegmentStream can help your business, please book a meeting with our team below.

Thank you for your understanding and your interest in our solution!

Google Analytics
Google Analytics cost data import
What’s included:
  • Unlimited cost data sources
  • Unlimited Google Analytics accounts
  • Email support
Learn more
What is your monthly non-Google ad spend?
Up to $CURRENCY5,000 monthly
Save up to 30% with annual plans
$CURRENCY29 / month
You save $CURRENCY120 per year
Try 14 days for free
No credit card required
Contact us for enterprise and agency pricing
Contact sales
Google Analytics
Google BigQuery marketing data collection
What’s included:
  • Unlimited data sources
  • Unlimited Google BigQuery accounts
  • Email support
Learn more
What is your monthly ad spend?
Up to $CURRENCY20,000 monthly
Save up to 30% with annual plans
$CURRENCY199 / month
You save $CURRENCY600 per year
Try 14 days for free
No credit card required
Contact us for enterprise and agency pricing
Contact sales