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Last Non-Direct Click vs. SegmentStream’s attribution
Watch a practical use case, comparing the Last Non-Direct Click attribution view with SegmentStream's ML Post-Click model.
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Product updates for May-June’23
During the past 2 months, we have launched a self-service free trial, enhanced our GA4 and data warehouse integrations and added several updates to the Notification Centre.
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Can you trust the results your ad platforms are reporting?
Exploring why ad platforms claim too much credit for driving conversions.
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Product updates for April’23
See what we've been working on this April. During the past month, we have added new metrics to reports and ensured that all data from connected data sources starts loading immediately. Read on!
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Predictive vs Data-Driven marketing attribution
Why traditional models are fading and how predictive methods are taking the lead in marketing attribution.
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SegmentStream on Forbes Councils — how can advertisers navigate without cookies?
CEO and founder of SegmentStream Constantine Yurevich shares his thoughts on how advertisers can navigate in a cookieless world.
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Marketing attribution models explained: which one is the best for your business?
In this article, we will be reviewing marketing attribution models, typical challenges that prevent them from providing adequate results, and how to pick the most suitable one for your business.
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Product updates for March'23
See what we've been working on this March. During the past month, we have increased the speed of all calculations and made creating ML models easier. Read on!
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Future of marketing attribution: how AI changes the game
Cookie restrictions and tracking regulations make traditional attribution inaccurate. See how ML and AI-driven marketing attribution change the game and shape the future.
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Marketing attribution: common challenges and how to overcome them
Learn about the top 3 challenges modern marketers face in marketing attribution due to tracking restrictions and how to overcome them..
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