SegmentStream Blog
Categories filter
Blog articles
Product updates for May-June’23
During the past 2 months, we have launched a self-service free trial, enhanced our GA4 and data warehouse integrations and added several updates to the Notification Centre.
Product Updates
Learn more
Can you trust the results your ad platforms are reporting?
Exploring why ad platforms claim too much credit for driving conversions.
Articles
Learn more
Product updates for April’23
See what we've been working on this April. During the past month, we have added new metrics to reports and ensured that all data from connected data sources starts loading immediately. Read on!
Product Updates
Learn more
Predictive vs Data-Driven marketing attribution
Why traditional models are fading and how predictive methods are taking the lead in marketing attribution.
Articles
Learn more
SegmentStream on Forbes Councils — how can advertisers navigate without cookies?
CEO and founder of SegmentStream Constantine Yurevich shares his thoughts on how advertisers can navigate in a cookieless world.
Articles
Learn more
Marketing attribution models explained: which one is the best for your business?
In this article, we will be reviewing marketing attribution models, typical challenges that prevent them from providing adequate results, and how to pick the most suitable one for your business.
Articles
Learn more
Product updates for March'23
See what we've been working on this March. During the past month, we have increased the speed of all calculations and made creating ML models easier. Read on!
Product Updates
Learn more
Future of marketing attribution: how AI changes the game
Cookie restrictions and tracking regulations make traditional attribution inaccurate. See how ML and AI-driven marketing attribution change the game and shape the future.
Articles
Learn more
Marketing attribution: common challenges and how to overcome them
Learn about the top 3 challenges modern marketers face in marketing attribution due to tracking restrictions and how to overcome them..
Articles
Learn more
SegmentStream is delighted to welcome SNOW to its growing family of Direct-to-Consumer customers
A DTC icon, SNOW, has partnered with SegmentStream to drive digital marketing growth in the post-cookie world.
Company News
Learn more
Optimal marketing
Achieve the most optimal marketing mix with SegmentStream
Talk to expert
