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+Reply...Opus 4.7
Portfolio Overview
All clients · Mar 19, 2026
ClientSpendROASStatus
Acme Corp$45.2K4.2xOn track
TechStart Ltd$28.7K2.1xCPA spike
Bloom Agency$18.4K3.6xTracking gap
DataFlow Inc$52.1K3.9xOn track
Pixel Media$12.3K4.8xOn track
Total Spend
$156.7K
Blended ROAS
3.8x
Alerts
2
+Reply...Opus 4.7

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Campaign Performance Report
Feb 1 – Mar 2, 2026All Channels
ChannelRevenueROASWoW
Paid Search Brand
$382K4.2x+12%
Paid Search NB
$264K2.8x+5%
Paid Social
$148K3.1x-8%
TikTok
$98K1.9x+2%
Organic Search
$186K—+14%
Email
$92K—+3%
Direct
$74K—-2%
Affiliates
$48K2.1x+18%
Total Cost
$234K
Total Revenue
$1.29M
Blended ROAS
3.81x
Prepared by Your Agency Inc.
Root Cause Analysis
Automated investigation — anomaly detected
Alert
Issue Detected
PMax CPA +34% week-over-week
CPA moved from $28.40 to $38.06 — outside 2σ tolerance band
Root Cause
Organic search positions improving for branded queries, cannibalizing PMax branded traffic. SEO visibility score +18% over 14 days.
Impact
Net Positive
Total conversions stable — organic replacing paid branded traffic at zero marginal cost.
Action
Reduce PMax branded budget by $3K/mo. Reallocate to non-branded search where mROAS is 4.2x.
Prepared by Your Agency Inc.
Budget Reallocation Plan
Total: $107K/mo — zero net change
CampaignCurrentProposedChange
$45K$53K+$8K
$32K$27K-$5K
$18K$23K+$5K
$12K$9K-$3K
Projected Impact
+$50K/mo revenue
Avg mROAS
2.8x
Prepared by Your Agency Inc.
Month-over-Month Analysis
Feb vs Jan 2026
This monthLast month
200K300K400KW1W2W3W4
Revenue
$1.29M+12%
CPA
$34.20-8%
ROAS
3.81x+15%
Conversions
4,218+6%
Prepared by Your Agency Inc.

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