Connect the data before reporting.
Create the project, connect analytics, ad platforms, CRM, and warehouse data, then configure reporting logic before your team acts on the numbers.
Help me set up my SegmentStream project.
Help me connect Google Analytics to SegmentStream.
Help me connect Meta Ads and Google Ads to SegmentStream.
Help me connect my CRM to SegmentStream.
Help me connect my data warehouse to SegmentStream.
Help me set up my Channel grouped dimension for paid, organic, referral, direct, and AI Search traffic.
Help me review my attribution settings and choose the best model for reporting.
Help me create a conversion from my website events.
Make sure your reports can be trusted.
Check CRM data, cost data, unattributed conversions, and identity coverage before using attribution reports for budget decisions.
Help me audit my SegmentStream data quality before I rely on attribution reports.
Help me check whether my CRM data is connected correctly to attribution reports.
Help me check whether my ad cost data is complete and matched correctly.
Help me understand why some conversions are unattributed and how to improve attribution coverage.
Help me improve cross-device and cross-browser journeys with SegmentStream Identity Graph.
Find wasted traffic and leaked audience signal.
Bots, audience leakage, and existing-demand capture distort performance before budget decisions are made. These skills show whether traffic is real, which platforms see your audience, and which channels are mostly reaching demand you already had.
Help me check whether my paid traffic is bots or real people.
Help me audit which ad platforms can see my website audience and whether that signal leaks value.
Help me review my Self-Reported Attribution classifier.
Help me find channels that mostly capture existing demand.
Pick the model. Rank the channels.
Two questions every team has to answer before moving budget: which attribution model are we trusting, and which channels are actually carrying their weight.
Help me choose the right attribution model for my business.
Help me rank paid channels by ROAS and decide where to scale or cut.
When two numbers disagree, find the why.
Google Analytics says one thing. SegmentStream says another. First-click and last-click point to different winners. These skills isolate the structural reason — not a guess.
Help me understand why SegmentStream data does not match Google Analytics.
Help me understand why first-click and last-click attribution differ so much for one channel.
Help me check whether retargeting creates new conversions.
Run the experiment. Reuse what works.
Incrementality results need careful interpretation. Saved reports keep your team from rebuilding the same query every quarter.
Help me interpret my geo holdout results.
Help me run my saved channel performance report.
Understand what SegmentStream can measure.
Explore SegmentStream capabilities, measurement theory, and the cases where attribution needs another method.
Help me understand which SegmentStream Measurement Engine capabilities I can use.
Help me understand how SegmentStream predictive attribution works.
Help me understand how SegmentStream Self-Reported Reattribution works.
Help me understand how SegmentStream measures post-view ad effects.
Help me understand marginal ROAS and how SegmentStream uses it for budget decisions.
Help me understand how automated budget allocation works in SegmentStream.
Help me understand how SegmentStream predicts lead quality, CRM outcomes, or LTV.
Missing a skill you need?
Tell us the question your team keeps asking — if it generalizes, we'll ship a curated skill for it.