On-demand webinar: learn how OMD optimise Google Ads to spend less & gain more using Conversion Modelling. Watch now ▸
All articles
Company news
Future of marketing attribution — listen to the podcast with SegmentStream’s Head of Customer Success

Future of marketing attribution — listen to the podcast with SegmentStream’s Head of Customer Success

On the recent podcast recorded for Pathmonk, Lukas Haensch and SegmentStream’s Head of Customer Success Ben Ó Mathúin discuss the cookieless future and why traditional attribution tools are no longer the solutions marketers need.
Company news
Future of marketing attribution — listen to the podcast with SegmentStream’s Head of Customer Success

Cross-device and cross-browser customer journeys make proper conversion attribution a nightmare. The usual attribution tools and approaches can no longer handle complex customer journeys. As a result, the initial touchpoints often get no credit despite being the most valuable source that actually led to the conversion. SegmentStream solves the exact issue — the Conversion Modelling Platform helps businesses analyse and optimise the performance of their marketing campaigns in a world where you can’t stitch the entire customer journey.

On the podcast, Ben talks about what role SegmentStream plays in the future of marketing attribution, and what power Conversion Modelling holds.

Interested in the topic? Continue learning here:

About Pathmonk Podcast

Pathmonk Podcast delivers the latest growth marketing insights in a format of short 20-minute podcasts sharing data-backed success and failure stories. It’s a fast and effective show brought to marketers by marketers.

See SegmentStream in action
Find out the true value of your website traffic sources and boost online ads' performance
Thank you!
We'll contact you soon!

You might also be interested in

More articles

Get started with SegmentStream

Learn about Conversion Modelling and why it is a true next-generation solution to outdated marketing attribution and conversion tracking tools.