SegmentStream mentioned on The Drum — read our CEO’s latest article
Today, even the most sophisticated marketing attribution models let marketers down. They don’t meet the ends in terms of marketing performance insights and can no longer support data allocation decisions.
In his latest expert article for The Drum, CEO of SegmentStream Constantine Yurevich covers this tricky topic — what should marketers do when they still have to make gut decisions while attribution tools don’t help at all? And the answer is — the industry needs innovation.
In the article, Constantine explains:
- What attribution models are typically used by marketers;
- Why they still have to correct attribution data on gut feel;
- How to move beyond cookie-based tracking;
- And how Conversion Modelling revolutionizes the industry by providing marketers with a perfect alternative to attribution models.
About The Drum
The Drum is a leading global publisher for the marketing and media industries popular among more than 1 million readers. The Drum offers insightful articles from exceptional experts from all over the world, giving the readers an excellent source of information and inspiration.
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