Watch the recording: SegmentStream at DigiMarCon about marketing in the cookieless world
Learn about the current challenges posed by today’s cookieless world.
Ben Ó Mathúin, Head of Customer Success, presenting at the largest advertising conference series - DigiMarCon.
In this video Ben talks about:
- The current state of marketing measurement and tracking
- Why marketers can’t longer rely on attribution
- What is Conversion Modelling and how it tackles these challenges
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Learn about Conversion Modelling and why it is a true next-generation solution to outdated marketing attribution and conversion tracking tools.