Make smart bidding algorithms of Google Ads even smarter
Get better results from your Google Ads budget by amplifying auto bidding strategies with Conversion Intent signals.
Google Ads heavily rely on Conversion signals for efficient Smart Bidding optimisation.
Conversions are important feedback mechanism to train Google Ads alghortims. More conversion signals = faster campaign learning & better performance.
Conversions are important feedback mechanism to train Google Ads alghortims. More conversion signals = faster campaign learning & better performance.
Yet, the majority of Google Ads clicks don’t get any value, as users rarely convert within the same website session or device.
Only a small portion of clicks seem by Google Ads as ‘valuable’. While in truth, the vast majority of users simply need more time before converting, and will often convert from another traffic source, browser, device.
Only a small portion of clicks seem by Google Ads as ‘valuable’. While in truth, the vast majority of users simply need more time before converting, and will often convert from another traffic source, browser, device.
As the result, a lack of conversion signals prevents Google Ads from delivering desired results.
A lack of feedback about the value of each ad click prevents Smart Bidding alghoritms of Google Ads from efficient targeting, bidding, and campaign optimisation. This results in a massive loss of potential sales revenue.
A lack of feedback about the value of each ad click prevents Smart Bidding alghoritms of Google Ads from efficient targeting, bidding, and campaign optimisation. This results in a massive loss of potential sales revenue.
Introducing a solution
SegmentStream Conversion Modelling Platform
SegmentStream evaluates each website visit and predicts the user’s probability to convert in the future.
When this probability is sufficient enough — SegmentStream creates a “Modelled Conversion” which is immediately attributed to the traffic source.
This guarantees that each traffic source gets the value it deserves even if the real conversion happens from another device, browser, or cookie.
Unlock the full potential of your Google Ads campaigns by leveraging Modelled Conversions
While Modelled Conversions don’t equate to a final sale or closed deal, they are helpful indicators of intent to complete a final conversion and can be considered as valuable visits.
To give ad platform as much conversion data to work with and to optimise toward high-quality users, you can use Modelled Conversions as an amplification tool.
While Modelled Conversions don’t equate to a final sale or closed deal, they are helpful indicators of intent to complete a final conversion and can be considered as valuable visits.
To give ad platform as much conversion data to work with and to optimise toward high-quality users, you can use Modelled Conversions as an amplification tool.
Amplify your Smart Bidding campaigns with up to 20x more conversion signals
Read success stories of our clients
243% revenue increase from Google Ads
“We are very happy with our choice, and looking forward to expanding our collaboration by implementing SegmentStream to other websites in Szallas.hu Group later this year.”
— Laszlo Benes, Head of Performance Marketing at Szallas.hu
190% increase in purchases from Google Ads
“The performance of the overall marketing mix improved as well — we saw a little under a 25% increase in total purchases, with the cost of sale going down by 12%.”
— Dan McKenna, Associate Digital Marketing Director at Cosatto
Explore our Resources
Guide
Conversion Modelling Guide for Performance Marketers
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Guide
Complete Guide to Digital Marketing Analytics Solutions
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Webinar
How to train Facebook to acquire high-value customers
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See SegmentStream in action
Learn about Conversion Modelling and why it is a true next-generation solution to outdated marketing attribution and conversion tracking tools.
