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Maximise Facebook Ads campaigns efficiency

Get better results from your Facebook Ads budget by amplifying its bidding algorithms with Conversion Intent signals.

Maximise <span>Facebook Ads</span> campaigns efficiency

Facebook Ads rely on conversions as a feedback mechanism to evaluate the success of its campaigns.

In order to maximise campaigns performance, it’s crucial to provide Facebook Ads with the information about the value of each click as soon as possible.
In order to maximise campaigns performance, it’s crucial to provide Facebook Ads with the information about the value of each click as soon as possible.

However, the majority of paid clicks doesn’t get any value, as users rarely convert within a single visit.

Only a small share of clicks are seen by Facebook Ads as ‘valuable’. While in fact, the largest part of users doesn’t buy within the first session but convert from another traffic source, browser, device, or cookie.
Only a small share of clicks are seen by Facebook Ads as ‘valuable’. While in fact, the largest part of users doesn’t buy within the first session but convert from another traffic source, browser, device, or cookie.

As the result, Facebook Ads don’t receive enough signals for accurate optimisation.

A lack of feedback about the value of each ad click prevents algorithms of Facebook Ads from efficient targeting, bidding, and campaign optimisation. This leads to a massive loss of potential sales revenue.
A lack of feedback about the value of each ad click prevents algorithms of Facebook Ads from efficient targeting, bidding, and campaign optimisation. This leads to a massive loss of potential sales revenue.
Introducing a solution

SegmentStream Conversion Modelling Platform

SegmentStream evaluates each website visit and predicts the user’s probability to convert in the future.
When this probability is sufficient enough — SegmentStream creates a “Modelled Conversion” which is immediately attributed to the traffic source.
This guarantees that each traffic source gets the value it deserves even if the real conversion happens from another device, browser, or cookie.
SegmentStream Conversion Modelling Platform SegmentStream Conversion Modelling Platform

Unlock the full potential of your Facebook Ads campaigns by leveraging Modelled Conversions

While Modelled Conversions don’t equate to a final sale or closed deal, they are helpful indicators of intent to complete a final conversion and can be considered as valuable visits.
To give ad platform as much conversion data to work with and to optimise toward high-quality users, you can use Modelled Conversions as an amplification tool.
While Modelled Conversions don’t equate to a final sale or closed deal, they are helpful indicators of intent to complete a final conversion and can be considered as valuable visits.
To give ad platform as much conversion data to work with and to optimise toward high-quality users, you can use Modelled Conversions as an amplification tool.

Amplify your Smart Bidding campaigns with up to 20x more conversion signals

Amplify your Smart Bidding campaigns with <span>up to 20x</span> more conversion signals Amplify your Smart Bidding campaigns with <span>up to 20x</span> more conversion signals

Read success stories of our clients

7x more conversions from Facebook Ads while decreasing Cost of Sale by 50%
“We were finally able to understand the real value of all our traffic sources. Now we are shifting all our optimisation strategies according to insights that we see in SegmentStream dashboards and already see a positive ROAS improvement.”
— Anna Nogueras, Traffic Manager of Kave Home
55% more conversions from Google Ads
“SegmentStream helped us to see the real picture of our cross-channel marketing performance, and what’s more important, to truly activate machine learning insights and improve the performance of our key digital advertising channels without human involvement.”
— Matthew Lawson, Chief Digital Officer, Ribble Cycles

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