Marketing Manager (Global market)

Marketing Team

B2B
SaaS
Inbound Marketing
Content Marketing
Performance Marketing
Event Marketing

At SegmentStream, we help companies get the maximum value from their data.

Founded in 2017, SegmentStream platform is already trusted by many leading brands such as United Colors of Benetton, New Balance, Nespresso, MyToys, Eventim, and many others.

In order to evolve our product and scale our business, we are looking for an experienced Head of Analytics team whose mission is to build world-class analytical support for the SegmentStream product.

Apply

not defined

salary

3–6 years

experience

in the office

full time occupation

3 main blocks of responsibilities:

Content Marketing:

  • Generate content ideas, create and execute the content plan to drive demand for our world-class product and achieve our business goals;

  • Hire & manage the team of in-house employees/freelancers/agencies (copywriters, designers, video production, etc.) to produce required content (case studies, ebooks, how-to's, industry thoughts, etc.) in many different formats: articles, videos, slide decks, etc.;

  • Pro-actively interview our team members to generate expert content;

  • Publish content on different channels: our blog, social media, email newsletters, YouTube, Medium;

  • Work closely with PR to get our content published in the leading media resources and external blogs;

  • Manage our social media accounts (Linkedin, Facebook, Twitter);

  • Monitor and answer relevant questions on Quora, LinkedIn, Facebook, Twitter, etc.;

  • Increase the number of G2 Crowd, Capterra reviews;

  • Get us listed in different app marketplaces (for example, Google Cloud marketplace, etc.);

  • Provide reporting on how each piece of content is performing.

Performance Marketing:

  • Own the performance marketing strategy, budget, and planning;

  • Create, execute & monitor all digital marketing campaigns (Google Ads, Facebook, Linkedin);

  • Design effective campaign landing pages to improve conversion rates;

  • Own ROAS / CAC metrics of designated channels & campaigns.

Event Marketing:

  • Prepare event plan to reach our business goals: understand what should we do, in each order, etc;

  • Monitor all the target events (conferences, meetups, exhibitions) we should attend in the future;

  • Manage our participation in external events (conferences, exhibitions) as a speaker, sponsor or with a booth. Make sure we have the best possible deals;

  • Host our own events — both online (webinars, online conferences) and offline events. Solely or with partners (cross-promo);

  • Provide reporting on how each event performed;

Requirements:

  • Fluent English (C1/C2);

  • 2+ years of experience as a marketing manager in a B2B/SaaS company with a strong track-record of results. Bonus points if you had the successful experience of promoting a product in English-speaking markets (UK/US).

  • Proven experience of building and managing outsourced team (SEO-specialists, designers, etc.) or agencies;

  • Excellent project management skills and ability to manage multiple projects simultaneously;

  • Ability to calculate & justify necessary budgets to achieve required business goals within estimated timeframe;

  • Desire to work in a startup environment and to grow as marketing leader as the company grows;

  • Interest in the areas of Marketing Analytics, Data-Driven Marketing, AI/ML, Big Data;

  • Excellent communication skills (both verbal & written), a great attention to details and sense of beauty.

Apply

Interested in this position?

Leave your contact details and we'll
get in touch in 8 business hours.

Thank you!
We will get in touch with you shortly.