Head of Marketing (B2B/SaaS)
Marketing Remote (UK/EU)

Head of Marketing (B2B/SaaS)

SegmentStream — AI-powered data intelligence platform built for advanced digital marketing teams. 

Our mission is to make BI and Artificial Intelligence technologies more accessible for marketing teams to achieve their goals faster without developers and data scientists.

We’ve reached an exciting product-market fit, and we are ready to scale. To do so, we are looking for an experienced Head of Marketing who will establish and develop our marketing function from scratch to hit our growth plan and win the category much faster.

This is a very rare opportunity to join a global SaaS-company as the first marketing employee, and to make a real impact on company success. You’ll be working closely with the co-founders and leadership team, and you’ll get a chance to build a world-class marketing organisation.

Image
Marketing
B2B
SaaS
Inbound
Content
Lead Generation

About us:

We are experts in Data Engineering, Data Science, and Digital Marketing, united by a common goal: to make BI and machine learning more accessible to marketing teams around the world. 

Our advanced SaaS platform helps companies to unify digital marketing and sales data from various data sources into their own data warehouse and apply AI-powered marketing attribution and automation to increase Return on Ad Spend across all the channels.

We analyse multi-million dollar budgets and process terabytes of data every day. Our researches on the smart application of AI for marketing analytics and algorithms for building sophisticated attribution models based on machine learning are published by the top analytical resources in the world.

Our product is trusted by over 100 customers around the world, including the UK, US, Canada, Australia and lots of European countries. 

We are fortunate to be VC-backed by one of the world’s leading startup accelerators - Techstars, as well as some biggest names in the B2B SaaS world, including the founders of Pipedrive, Dynamic Yield, and other great companies.

What you’ll do:

  • In this role, you’ll create, execute, and fully own our marketing plan to drive the aggressive growth of SegmentStream globally and help us become a market leader;
  • Own demand generation to drive qualified inbound leads for our enterprise sales team;
  • Find creative ways to drive brand awareness and get the attention of our potential customers (CMOs, Digital Marketing Directors, Directors of Marketing Analytics);
  • Own sales enablement and support our sales team with webinars, events, and required materials (articles, videos, etc.);
  • Work closely with CRO and CEO to think how can we grow faster and win the market, and then act on these ideas and hypotheses;

What we are looking for:

  • 4+ years in enterprise B2B SaaS marketing with a track record of results;
  • 2+ years of team leadership experience, including remote-work mode;
  • Experience with inbound marketing (content, webinars, events);
  • Previous experience in MarTech software space is a must, as well as understanding of pain points and needs of our target audience (CMOs, Digital Marketing Directors, and Directors of Marketing Analytics with 6-7 figure ad budgets);
  • A desire and ability to get stuff done in an unstructured environment of a hyper-growth technology startup. You are the one who can establish the right processes where no processes currently exist;
  • Strong internal drive to grow as a leader as our company grows; 
  • Excellent communication skills (both verbal and written);
  • Fluent English;

Why SegmentStream:

  • Unique and high-quality SaaS product that solves a massive problem for a huge market;
  • VC-backed by top investors & angels, including TechStars, founders of Pipedrive, Dynamic Yield, and other great SaaS entrepreneurs;
  • Fast-growing, fully distributed, and international team of smart people who not only love what they do but also really good at it;
  • A great company culture that is embracing functional ownership, entrepreneurial mindset, and personal growth;
  • Full responsibility from day one and being part of our results-driven working environment;
  • Competitive salary plus attractive stock compensation package;
  • A lot of opportunities for future career growth within the company;

Interested in this position?

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