

“SegmentStream is an innovative tool to measure and optimise performance marketing activities.”
-23%
Google Ads CPA decrease
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“SegmentStream proved to be an effective solution in fueling the e-commerce success”
+41%
Marketing Mix ROAS increase
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“The product is a true game-changer in the marketing attribution industry”
+15%
Google Ads revenue
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Why your performance marketing is underperforming?
Up to 90% of your website conversions are not attributed
to the initial traffic sourceFor years marketers have relied on using attribution and conversion tracking tools to track customer journeys using website cookies.
However, knowing your customers’ complete path to conversion is no longer possible due to cross-device and cross-browser customer journeys, and modern cookie tracking restrictions.
For years marketers have relied on using attribution and conversion tracking tools to track customer journeys using website cookies.
However, knowing your customers’ complete path to conversion is no longer possible due to cross-device and cross-browser customer journeys, and modern cookie tracking restrictions.
As a result, most of
your upper-funnel prospecting campaigns are significantly undervalued
Even the most sophisticated data-driven attribution models will always undervalue opening channels and overvalue closing channels.
Marketers that rely on such tools, will continue making incorrect budget allocation decisions and struggle to achieve the optimal marketing mix with the highest ROAS.

Even the most sophisticated data-driven attribution models will always undervalue opening channels and overvalue closing channels.
Marketers that rely on such tools, will continue making incorrect budget allocation decisions and struggle to achieve the optimal marketing mix with the highest ROAS.
Ad platforms are unable to deliver effective results
due to incomplete feedback about the true value of each paid clickWhen a visit to your site doesn’t lead to a conversion within the same cookie — ad platforms don’t receive any feedback about the incremental impact of this visit.
This leads ad platforms targeting only a small portion of the potential target audience which makes media buying expensive as well as limits your ability to scale.

When a visit to your site doesn’t lead to a conversion within the same cookie — ad platforms don’t receive any feedback about the incremental impact of this visit.
This leads ad platforms targeting only a small portion of the potential target audience which makes media buying expensive as well as limits your ability to scale.
How does it work?
SegmentStream evaluates each website visit and predicts the user’s probability to convert in the future.
When this probability is sufficient enough — SegmentStream creates a “modelled conversion” which is immediately attributed to the traffic source.
This guarantees that each traffic source gets the value it deserves even if the real conversion happens from another device, browser, or cookie.
Measure, analyse and optimise with Conversion Modelling
Unified marketing reporting
Automate your cross-channel performance marketing reporting in one, easy-to-use interface.
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Advanced marketing attribution
Use Conversion Modelling to know the true value of your traffic sources, even when they don’t result in directly attributed conversions.
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Facebook & Google Ads optimisation
Use Modelled Conversions to signal quality leads in Google & Facebook Ads, and drive more leads at a lower cost.
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Explore our Resources

Guide
Conversion Modelling Guide for Performance Marketers
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Guide
Complete Guide to Digital Marketing Analytics Solutions
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Webinar
How to train Facebook to acquire high-value customers
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Want to see SegmentStream in action?
Learn about Conversion Modelling and why it is a true next-generation solution to outdated marketing attribution and conversion tracking tools.