On-demand webinar: learn how OMD optimise Google Ads to spend less & gain more using Conversion Modelling. Watch now ▸

SegmentStream on Forbes Councils — Why multi-touch attribution is the new last-click attribution
Article

SegmentStream on Forbes Councils — Why multi-touch attribution is the new last-click attribution

Learn more
SegmentStream at SUPERWEEK 2023 — join us for five days of analytics!
Article

SegmentStream at SUPERWEEK 2023 — join us for five days of analytics!

Learn more
Product updates for October'22
Article

Product updates for October'22

Learn more
Future of marketing attribution — listen to the podcast with SegmentStream’s Head of Customer Success
Article

Future of marketing attribution — listen to the podcast with SegmentStream’s Head of Customer Success

Learn more
New case study - see how OMD reduced Google Ads CPA for Zain KSA by 23%
Article

New case study - see how OMD reduced Google Ads CPA for Zain KSA by 23%

Learn more
SegmentStream at Marketing Technology Expo 2022
Article

SegmentStream at Marketing Technology Expo 2022

Learn more
Attribution is dead — find out why from SegmentStream’s CEO on DTC Podcast
Article

Attribution is dead — find out why from SegmentStream’s CEO on DTC Podcast

Learn more
SegmentStream is officially a Meta Business Partner!
Article

SegmentStream is officially a Meta Business Partner!

Learn more
Product updates for September'22
Article

Product updates for September'22

Learn more
SegmentStream mentioned on The Drum — read our CEO’s latest article
Article

SegmentStream mentioned on The Drum — read our CEO’s latest article

Learn more
New case study — see how Cosatto increased sales with SegmentStream
Article

New case study — see how Cosatto increased sales with SegmentStream

Learn more
Watch the recording: SegmentStream at DigiMarCon about marketing in the cookieless world
Article

Watch the recording: SegmentStream at DigiMarCon about marketing in the cookieless world

Learn more
Cross-device marketing attribution: is there a solution?
Article

Cross-device marketing attribution: is there a solution?

Learn more
How does ITP in Safari affect performance marketing and what can we do about it?
Article

How does ITP in Safari affect performance marketing and what can we do about it?

Learn more
How to Properly Use Target ROAS/CPA Smart Bidding Strategies
Article

How to Properly Use Target ROAS/CPA Smart Bidding Strategies

Learn more
SegmentStream at DMEXCO'22
Article

SegmentStream at DMEXCO'22

Learn more
Product updates for August'22
Article

Product updates for August'22

Learn more
About internet cookies, web privacy and online tracking
Article

About internet cookies, web privacy and online tracking

Learn more
Why Conversion Modelling is the easiest way to get better results from Smart Bidding ad campaigns
Article

Why Conversion Modelling is the easiest way to get better results from Smart Bidding ad campaigns

Learn more
Incrementality Testing vs Conversion Modelling: What’s the difference?
Article

Incrementality Testing vs Conversion Modelling: What’s the difference?

Learn more
Product updates for July'22
Article

Product updates for July'22

Learn more
How Conversion Modelling helps improve Facebook Ads & Google Ads performance
Article

How Conversion Modelling helps improve Facebook Ads & Google Ads performance

Learn more
How we use SegmentStream to drive leads from paid search
Article

How we use SegmentStream to drive leads from paid search

Learn more
How to send Google Client ID to your CRM: a guide for lead generation businesses
Article

How to send Google Client ID to your CRM: a guide for lead generation businesses

Learn more
Product updates for June'22
Article

Product updates for June'22

Learn more
SegmentStream accepted into Forbes Technology Council
Article

SegmentStream accepted into Forbes Technology Council

Learn more
How to optimise Facebook Ads and Google Ads if you don’t have enough conversions
Article

How to optimise Facebook Ads and Google Ads if you don’t have enough conversions

Learn more
Why you should switch your campaign optimisation from Conversions to Modelled Conversions
Article

Why you should switch your campaign optimisation from Conversions to Modelled Conversions

Learn more
Marketing Mix Modelling vs Conversion Modelling: What’s the difference?
Article

Marketing Mix Modelling vs Conversion Modelling: What’s the difference?

Learn more
SegmentStream Conversion Modelling Platform updates for May 2022
Article

SegmentStream Conversion Modelling Platform updates for May 2022

Learn more
L’Oréal partners with SegmentStream
Article

L’Oréal partners with SegmentStream

Learn more
How to finally solve the Limited Learning problem in Facebook Ads and Google Ads
Article

How to finally solve the Limited Learning problem in Facebook Ads and Google Ads

Learn more
Multi-Touch Attribution vs Conversion Modelling: What’s the difference?
Article

Multi-Touch Attribution vs Conversion Modelling: What’s the difference?

Learn more
OMD MENA partners with SegmentStream to drive Zain KSA’s rapid digital growth
Article

OMD MENA partners with SegmentStream to drive Zain KSA’s rapid digital growth

Learn more
SegmentStream at HeyGrowth Summit 2022
Article

SegmentStream at HeyGrowth Summit 2022

Learn more
Introducing SegmentStream Conversion Modelling Platform
Article

Introducing SegmentStream Conversion Modelling Platform

Learn more
We are happy to welcome Kave Home to our SegmentStream family of customers!
Article

We are happy to welcome Kave Home to our SegmentStream family of customers!

Learn more
We are thrilled to have Ribble Cycles in our SegmentStream family of customers!
Article

We are thrilled to have Ribble Cycles in our SegmentStream family of customers!

Learn more
Why Upper Funnel Campaigns Don't Get Enough Credit In Analytics (And How To Solve It)
Article

Why Upper Funnel Campaigns Don't Get Enough Credit In Analytics (And How To Solve It)

Learn more
How Machine Learning Can Finally Solve “(direct)/(none)”
Article

How Machine Learning Can Finally Solve “(direct)/(none)”

Learn more
We've become an official Google Cloud Platform Partner!
Article

We've become an official Google Cloud Platform Partner!

Learn more
SegmentStream has become a certified Google Marketing Platform partner
Article

SegmentStream has become a certified Google Marketing Platform partner

Learn more

Get started with SegmentStream

Learn about Conversion Modelling and why it is a true next-generation solution to outdated marketing attribution and conversion tracking tools.