Incrementality Testing vs Conversion Modelling: What’s the difference?
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Incrementality Testing vs Conversion Modelling: What’s the difference?

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Product updates for July'22
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Product updates for July'22

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How Conversion Modelling helps improve Facebook Ads & Google Ads performance
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How Conversion Modelling helps improve Facebook Ads & Google Ads performance

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How we use SegmentStream to drive leads from paid search
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How we use SegmentStream to drive leads from paid search

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How to send Google Client ID to your CRM: a guide for lead generation businesses
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How to send Google Client ID to your CRM: a guide for lead generation businesses

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Product updates for June'22
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Product updates for June'22

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SegmentStream accepted into Forbes Technology Council
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SegmentStream accepted into Forbes Technology Council

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How to optimise Facebook Ads and Google Ads if you don’t have enough conversions?
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How to optimise Facebook Ads and Google Ads if you don’t have enough conversions?

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Why you should switch your campaign optimisation from Conversions to Modelled Conversions
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Why you should switch your campaign optimisation from Conversions to Modelled Conversions

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Marketing Mix Modelling vs Conversion Modelling: What’s the difference?
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Marketing Mix Modelling vs Conversion Modelling: What’s the difference?

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SegmentStream Conversion Modelling Platform updates for May 2022
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SegmentStream Conversion Modelling Platform updates for May 2022

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L’Oréal partners with SegmentStream to discover the new marketing measurement and optimisation approach for Lancôme Mexico
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L’Oréal partners with SegmentStream to discover the new marketing measurement and optimisation approach for Lancôme Mexico

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How to finally solve the Limited Learning problem in Facebook Ads and Google Ads?
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How to finally solve the Limited Learning problem in Facebook Ads and Google Ads?

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Multi-Touch Attribution vs Conversion Modelling: What’s the difference?
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Multi-Touch Attribution vs Conversion Modelling: What’s the difference?

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OMD MENA partners with SegmentStream to drive Zain KSA’s rapid digital growth
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OMD MENA partners with SegmentStream to drive Zain KSA’s rapid digital growth

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SegmentStream at HeyGrowth Summit 2022
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SegmentStream at HeyGrowth Summit 2022

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May 25, 4:00 PM (UK) | Live Webinar: Marketing Analytics in a Cookieless World
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May 25, 4:00 PM (UK) | Live Webinar: Marketing Analytics in a Cookieless World

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Introducing SegmentStream Conversion Modelling Platform
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Introducing SegmentStream Conversion Modelling Platform

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We are happy to welcome Kave Home to our SegmentStream family of customers!
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We are happy to welcome Kave Home to our SegmentStream family of customers!

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We are thrilled to have Ribble Cycles in our SegmentStream family of customers!
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We are thrilled to have Ribble Cycles in our SegmentStream family of customers!

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Why Upper Funnel Campaigns Don't Get Enough Credit In Analytics (And How To Solve It)
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Why Upper Funnel Campaigns Don't Get Enough Credit In Analytics (And How To Solve It)

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How Machine Learning Can Finally Solve “(direct)/(none)”
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How Machine Learning Can Finally Solve “(direct)/(none)”

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We've become an official Google Cloud Platform Partner!
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We've become an official Google Cloud Platform Partner!

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SegmentStream has become a certified Google Marketing Platform partner
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SegmentStream has become a certified Google Marketing Platform partner

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