Articles | SegmentStream

Articles

Marketing attribution: common challenges and how to overcome them

Marketing attribution: common challenges and how to overcome them

SegmentStream is delighted to welcome SNOW to its growing family of Direct-to-Consumer customers

SegmentStream is delighted to welcome SNOW to its growing family of Direct-to-Consumer customers

SegmentStream at ShopTalk Europe 2023

SegmentStream at ShopTalk Europe 2023

Best marketing attribution tools 2023: pros and cons

Best marketing attribution tools 2023: pros and cons

How to fix broken attribution for Shopify stores — SegmentStream’s co-founder for Shopify podcast

How to fix broken attribution for Shopify stores — SegmentStream’s co-founder for Shopify podcast

SegmentStream on Forbes Councils — navigating your digital marketing strategy during a recession

SegmentStream on Forbes Councils — navigating your digital marketing strategy during a recession

Marketing attribution is not what you probably think

Marketing attribution is not what you probably think

Product updates for February'23

Product updates for February'23

Marketing attribution 101: benefits, models, and challenges

Marketing attribution 101: benefits, models, and challenges

New case study — see how L’Oréal Luxe drives sales for Lancôme Mexico with SegmentStream

5 ways to increase conversion rates for paid ads in 2023

5 ways to increase conversion rates for paid ads in 2023

New case study - see how BMG Money increased qualified leads by 42% with SegmentStream

New case study - see how BMG Money increased qualified leads by 42% with SegmentStream

Evolution of digital marketing: How advertising platforms use Machine Learning

Evolution of digital marketing: How advertising platforms use Machine Learning

SegmentStream at Performance Marketing Unlocked 2023

SegmentStream at Performance Marketing Unlocked 2023

Product updates for January'23

Product updates for January'23

How to maximise Google Ads Performance Max results for lead generation businesses

How to maximise Google Ads Performance Max results for lead generation businesses

New case study - see how KitchenAid got +15% revenue from Google Ads Performance Max campaigns with SegmentStream

SegmentStream on Forbes Councils — Major predictions for marketing in 2023

SegmentStream on Forbes Councils — Major predictions for marketing in 2023

Top 8 marketing tools for small businesses and startups in 2023

Top 8 marketing tools for small businesses and startups in 2023

The migration to GA4: a step by step guide

The migration to GA4: a step by step guide

Performance Max and Advantage+ Shopping Campaigns: How Machine Learning Changes Advertising

Performance Max and Advantage+ Shopping Campaigns: How Machine Learning Changes Advertising

Top 6 alternatives to Google Analytics — best marketing measurement tools 2023

Top 6 alternatives to Google Analytics — best marketing measurement tools 2023

New case study — see how a financial company got +126% leads from Google after implementing SegmentStream

New case study — see how a financial company got +126% leads from Google after implementing SegmentStream

Product updates for December'22

Product updates for December'22

Top 5 marketing analytics tools — solutions to look after in 2023

Top 5 marketing analytics tools — solutions to look after in 2023

Comparing marketing measurement approaches in a cookieless world — a Forbes Councils article

Comparing marketing measurement approaches in a cookieless world — a Forbes Councils article

Old-school attribution no longer works — read our CEO’s latest article on PMW

Old-school attribution no longer works — read our CEO’s latest article on PMW

10 Best Tools for Google Ads Analytics

10 Best Tools for Google Ads Analytics

2022 in review: SegmentStream annual results

2022 in review: SegmentStream annual results

New case study - see how Lanieri achieved a 50% performance uplift with SegmentStream

10 Best Tools for Facebook Ads Analytics

10 Best Tools for Facebook Ads Analytics

Marketing strategies to retire and new cookie restrictions by Google — SegmentStream’s CEO on MarTech Podcast

Marketing strategies to retire and new cookie restrictions by Google — SegmentStream’s CEO on MarTech Podcast

Attribution in SegmentStream — exploring new features in detail

Attribution in SegmentStream — exploring new features in detail

Product updates for November'22

Product updates for November'22

SegmentStream on Forbes Councils — Why multi-touch attribution is the new last-click attribution

SegmentStream on Forbes Councils — Why multi-touch attribution is the new last-click attribution

SegmentStream at SUPERWEEK 2023 — join us for five days of analytics!

SegmentStream at SUPERWEEK 2023 — join us for five days of analytics!

Product updates for October'22

Product updates for October'22

Future of marketing attribution — listen to the podcast with SegmentStream’s Head of Customer Success

Future of marketing attribution — listen to the podcast with SegmentStream’s Head of Customer Success

New case study - see how OMD reduced Google Ads CPA for Zain KSA by 23%

New case study - see how OMD reduced Google Ads CPA for Zain KSA by 23%

SegmentStream at Marketing Technology Expo 2022

SegmentStream at Marketing Technology Expo 2022

Attribution is dead — find out why from SegmentStream’s CEO on DTC Podcast

Attribution is dead — find out why from SegmentStream’s CEO on DTC Podcast

SegmentStream is officially a Meta Business Partner!

SegmentStream is officially a Meta Business Partner!

Product updates for September'22

Product updates for September'22

SegmentStream mentioned on The Drum — read our CEO’s latest article

SegmentStream mentioned on The Drum — read our CEO’s latest article

New case study — see how Cosatto increased sales with SegmentStream

Watch the recording: SegmentStream at DigiMarCon about marketing in the cookieless world

Watch the recording: SegmentStream at DigiMarCon about marketing in the cookieless world

Cross-device marketing attribution: is there a solution?

Cross-device marketing attribution: is there a solution?

How does ITP in Safari affect performance marketing and what can we do about it?

How does ITP in Safari affect performance marketing and what can we do about it?

How to Properly Use Target ROAS/CPA Smart Bidding Strategies

How to Properly Use Target ROAS/CPA Smart Bidding Strategies

SegmentStream at DMEXCO'22

SegmentStream at DMEXCO'22

Product updates for August'22

Product updates for August'22

About internet cookies, web privacy and online tracking

About internet cookies, web privacy and online tracking

Why Conversion Modelling is the easiest way to get better results from Smart Bidding ad campaigns

Why Conversion Modelling is the easiest way to get better results from Smart Bidding ad campaigns

Incrementality Testing vs Conversion Modelling: What’s the difference?

Incrementality Testing vs Conversion Modelling: What’s the difference?

Product updates for July'22

Product updates for July'22

How Conversion Modelling helps improve Facebook Ads & Google Ads performance

How Conversion Modelling helps improve Facebook Ads & Google Ads performance

How we use SegmentStream to drive leads from paid search

How we use SegmentStream to drive leads from paid search

How to send Google Client ID to your CRM: a guide for lead generation businesses

How to send Google Client ID to your CRM: a guide for lead generation businesses

Product updates for June'22

Product updates for June'22

SegmentStream accepted into Forbes Technology Council

SegmentStream accepted into Forbes Technology Council

How to optimise Facebook Ads and Google Ads if you don’t have enough conversions

How to optimise Facebook Ads and Google Ads if you don’t have enough conversions

Why you should switch your campaign optimisation from Conversions to Modelled Conversions

Why you should switch your campaign optimisation from Conversions to Modelled Conversions

Marketing Mix Modelling vs Conversion Modelling: What’s the difference?

Marketing Mix Modelling vs Conversion Modelling: What’s the difference?

SegmentStream Conversion Modelling Platform updates for May 2022

SegmentStream Conversion Modelling Platform updates for May 2022

L’Oréal partners with SegmentStream

L’Oréal partners with SegmentStream

How to finally solve the Limited Learning problem in Facebook Ads and Google Ads

How to finally solve the Limited Learning problem in Facebook Ads and Google Ads

Multi-Touch Attribution vs Conversion Modelling: What’s the difference?

Multi-Touch Attribution vs Conversion Modelling: What’s the difference?

OMD MENA partners with SegmentStream to drive Zain KSA’s rapid digital growth

OMD MENA partners with SegmentStream to drive Zain KSA’s rapid digital growth

Introducing SegmentStream Conversion Modelling Platform

Introducing SegmentStream Conversion Modelling Platform

We are happy to welcome Kave Home to our SegmentStream family of customers!

We are happy to welcome Kave Home to our SegmentStream family of customers!

We are thrilled to have Ribble Cycles in our SegmentStream family of customers!

We are thrilled to have Ribble Cycles in our SegmentStream family of customers!

Why Upper Funnel Campaigns Don't Get Enough Credit In Analytics (And How To Solve It)

Why Upper Funnel Campaigns Don't Get Enough Credit In Analytics (And How To Solve It)

How Machine Learning Can Finally Solve “(direct)/(none)”

How Machine Learning Can Finally Solve “(direct)/(none)”

We've become an official Google Cloud Platform Partner!

We've become an official Google Cloud Platform Partner!

SegmentStream has become a certified Google Marketing Platform partner

SegmentStream has become a certified Google Marketing Platform partner

Get started with SegmentStream

Learn about Conversion Modelling and why it is a true next-generation solution to outdated marketing attribution and conversion tracking tools.