Articles | SegmentStream

Articles

Introducing Dashboards

Introducing Dashboards

A guide to incrementality measurement: approaches, benefits and challenges

A guide to incrementality measurement: approaches, benefits and challenges

Introducing Geo Incrementality Tests

Introducing Geo Incrementality Tests

Google just started phasing out third-party cookies. What does it mean for advertisers?

Google just started phasing out third-party cookies. What does it mean for advertisers?

Product updates October-December’23

Product updates October-December’23

SegmentStream is now a Microsoft Ads Partner

SegmentStream is now a Microsoft Ads Partner

10 Best Tools for Facebook Ads Analytics

10 Best Tools for Facebook Ads Analytics

10 Best Tools for Google Ads Analytics

10 Best Tools for Google Ads Analytics

Top 5 marketing analytics tools — solutions to look after in 2024

Top 5 marketing analytics tools — solutions to look after in 2024

Top 6 alternatives to Google Analytics — best marketing measurement tools 2024

Top 6 alternatives to Google Analytics — best marketing measurement tools 2024

Best marketing attribution tools 2024: pros and cons

Best marketing attribution tools 2024: pros and cons

6 emerging trends in marketing attribution

6 emerging trends in marketing attribution

INCRMNTAL competitors: best tools for measuring incrementality

INCRMNTAL competitors: best tools for measuring incrementality

Pecan AI competitors: 3 best budget allocation tools

Pecan AI competitors: 3 best budget allocation tools

Nexoya alternatives: top-3 AI budget allocation tools

Nexoya alternatives: top-3 AI budget allocation tools

Is this the end of Meta’s behavioral targeting?

Is this the end of Meta’s behavioral targeting?

Introducing AI-powered Marketing Mix Optimization

Introducing AI-powered Marketing Mix Optimization

Product updates for July - September’23

Product updates for July - September’23

TOP-3 alternatives to Nielsen Attribution (Visual IQ)

TOP-3 alternatives to Nielsen Attribution (Visual IQ)

Introducing view-through attribution

Introducing view-through attribution

How does iOS 17 affect marketing attribution?

How does iOS 17 affect marketing attribution?

[VIDEO] Can we really trust ad platforms' reporting?

[VIDEO] Can we really trust ad platforms' reporting?

Last Non-Direct Click vs. SegmentStream’s attribution

Last Non-Direct Click vs. SegmentStream’s attribution

Top-5 Ruler Analytics Alternatives

Top-5 Ruler Analytics Alternatives

Top-3 Corvidae.ai Alternatives

Top-3 Corvidae.ai Alternatives

Top-6 Alternatives to Measured.com

Top-6 Alternatives to Measured.com

Top-5 Alternatives to Pecan AI for analytics

Top-5 Alternatives to Pecan AI for analytics

Product updates for May-June’23

Product updates for May-June’23

Top-8 Fospha Alternatives

Top-8 Fospha Alternatives

Top-8 Alternatives to Triple Whale

Top-8 Alternatives to Triple Whale

8 Best Rockerbox Alternatives

8 Best Rockerbox Alternatives

Top-10 Alternatives to Northbeam

Top-10 Alternatives to Northbeam

Can you trust the results your ad platforms are reporting?

Product updates for April’23

Product updates for April’23

Predictive vs Data-Driven marketing attribution

Predictive vs Data-Driven marketing attribution

SegmentStream on Forbes Councils — how can advertisers navigate without cookies?

SegmentStream on Forbes Councils — how can advertisers navigate without cookies?

Marketing attribution models explained: which one is the best for your business?

Marketing attribution models explained: which one is the best for your business?

GA4 Real-Time Data Streaming in SegmentStream — feature overview

GA4 Real-Time Data Streaming in SegmentStream — feature overview

Product updates for March'23

Product updates for March'23

Future of marketing attribution: how AI changes the game

Future of marketing attribution: how AI changes the game

Why Google Analytics and Facebook data don’t match

Why Google Analytics and Facebook data don’t match

Marketing attribution: common challenges and how to overcome them

Marketing attribution: common challenges and how to overcome them

SegmentStream is delighted to welcome SNOW to its growing family of Direct-to-Consumer customers

SegmentStream is delighted to welcome SNOW to its growing family of Direct-to-Consumer customers

SegmentStream at ShopTalk Europe 2023

SegmentStream at ShopTalk Europe 2023

How to fix broken attribution for Shopify stores — SegmentStream’s co-founder for Shopify podcast

How to fix broken attribution for Shopify stores — SegmentStream’s co-founder for Shopify podcast

SegmentStream on Forbes Councils — navigating your digital marketing strategy during a recession

SegmentStream on Forbes Councils — navigating your digital marketing strategy during a recession

Marketing attribution is not what you probably think

Marketing attribution is not what you probably think

Product updates for February'23

Product updates for February'23

Marketing attribution 101: benefits, models, and challenges

Marketing attribution 101: benefits, models, and challenges

New case study — see how L’Oréal Luxe drives sales for Lancôme Mexico with SegmentStream

New case study - see how BMG Money increased qualified leads by 42% with SegmentStream

New case study - see how BMG Money increased qualified leads by 42% with SegmentStream

Evolution of digital marketing: How advertising platforms use Machine Learning

Evolution of digital marketing: How advertising platforms use Machine Learning

SegmentStream at Performance Marketing Unlocked 2023

SegmentStream at Performance Marketing Unlocked 2023

Product updates for January'23

Product updates for January'23

New case study - see how KitchenAid got +15% revenue from Google Ads Performance Max campaigns with SegmentStream

SegmentStream on Forbes Councils — Major predictions for marketing in 2023

SegmentStream on Forbes Councils — Major predictions for marketing in 2023

The migration to GA4: a step by step guide

The migration to GA4: a step by step guide

Performance Max and Advantage+ Shopping Campaigns: How Machine Learning Changes Advertising

Performance Max and Advantage+ Shopping Campaigns: How Machine Learning Changes Advertising

New case study — see how a financial company got +126% leads from Google after implementing SegmentStream

New case study — see how a financial company got +126% leads from Google after implementing SegmentStream

Product updates for December'22

Product updates for December'22

Comparing marketing measurement approaches in a cookieless world — a Forbes Councils article

Comparing marketing measurement approaches in a cookieless world — a Forbes Councils article

Old-school attribution no longer works — read our CEO’s latest article on PMW

Old-school attribution no longer works — read our CEO’s latest article on PMW

2022 in review: SegmentStream annual results

2022 in review: SegmentStream annual results

New case study - see how Lanieri achieved a 50% performance uplift with SegmentStream

Marketing strategies to retire and new cookie restrictions by Google — SegmentStream’s CEO on MarTech Podcast

Marketing strategies to retire and new cookie restrictions by Google — SegmentStream’s CEO on MarTech Podcast

Product updates for November'22

Product updates for November'22

SegmentStream on Forbes Councils — Why multi-touch attribution is the new last-click attribution

SegmentStream on Forbes Councils — Why multi-touch attribution is the new last-click attribution

SegmentStream at SUPERWEEK 2023 — join us for five days of analytics!

SegmentStream at SUPERWEEK 2023 — join us for five days of analytics!

Product updates for October'22

Product updates for October'22

Future of marketing attribution — listen to the podcast with SegmentStream’s Head of Customer Success

Future of marketing attribution — listen to the podcast with SegmentStream’s Head of Customer Success

New case study - see how OMD reduced Google Ads CPA for Zain KSA by 23%

New case study - see how OMD reduced Google Ads CPA for Zain KSA by 23%

SegmentStream at Marketing Technology Expo 2022

SegmentStream at Marketing Technology Expo 2022

Attribution is dead — find out why from SegmentStream’s CEO on DTC Podcast

Attribution is dead — find out why from SegmentStream’s CEO on DTC Podcast

SegmentStream is officially a Meta Business Partner!

SegmentStream is officially a Meta Business Partner!

Product updates for September'22

Product updates for September'22

SegmentStream mentioned on The Drum — read our CEO’s latest article

SegmentStream mentioned on The Drum — read our CEO’s latest article

New case study — see how Cosatto increased sales with SegmentStream

Watch the recording: SegmentStream at DigiMarCon about marketing in the cookieless world

Watch the recording: SegmentStream at DigiMarCon about marketing in the cookieless world

Cross-device marketing attribution: is there a solution?

Cross-device marketing attribution: is there a solution?

How does ITP in Safari affect performance marketing and what can we do about it?

How does ITP in Safari affect performance marketing and what can we do about it?

SegmentStream at DMEXCO'22

SegmentStream at DMEXCO'22

Product updates for August'22

Product updates for August'22

About internet cookies, web privacy and online tracking

About internet cookies, web privacy and online tracking

Incrementality Testing vs SegmentStream: What’s the difference?

Incrementality Testing vs SegmentStream: What’s the difference?

Product updates for July'22

Product updates for July'22

Product updates for June'22

Product updates for June'22

SegmentStream accepted into Forbes Technology Council

SegmentStream accepted into Forbes Technology Council

Marketing Mix Modelling vs SegmentStream: What’s the difference?

Marketing Mix Modelling vs SegmentStream: What’s the difference?

Product updates for May'22

Product updates for May'22

L’Oréal partners with SegmentStream

L’Oréal partners with SegmentStream

Multi-Touch Attribution vs SegmentStream: What’s the difference?

Multi-Touch Attribution vs SegmentStream: What’s the difference?

OMD MENA partners with SegmentStream to drive Zain KSA’s rapid digital growth

OMD MENA partners with SegmentStream to drive Zain KSA’s rapid digital growth

We are happy to welcome Kave Home to our SegmentStream family of customers!

We are happy to welcome Kave Home to our SegmentStream family of customers!

We are thrilled to have Ribble Cycles in our SegmentStream family of customers!

We are thrilled to have Ribble Cycles in our SegmentStream family of customers!

Why Upper Funnel Campaigns Don't Get Enough Credit In Analytics (And How To Solve It)

Why Upper Funnel Campaigns Don't Get Enough Credit In Analytics (And How To Solve It)

How Machine Learning Can Finally Solve “(direct)/(none)”

How Machine Learning Can Finally Solve “(direct)/(none)”

We've become an official Google Cloud Platform Partner!

We've become an official Google Cloud Platform Partner!

SegmentStream has become a certified Google Marketing Platform partner

SegmentStream has become a certified Google Marketing Platform partner

Optimal marketing

Achieve the most optimal marketing mix with SegmentStream

Optimal marketing image