Articles

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Click Propagation — And How It Impacts Marketing Attribution Accuracy

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What Is Conversion Maturation and Why It Is Essential for Accurate Marketing Attribution

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Integrate self-reported attribution into your MTA reports

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SegmentStream Product Updates — May 2025

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The Truth About "Next-Gen MMM": What Marketers Need to Know

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The Misuse of Geo-Holdout Tests: A Guide for Non-Technical Marketing Leaders

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Implementing LTV-Based Ads Optimization the Right Way

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Apply portfolio budget recommendations in one click

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Synthetic Conversions: Your Secret Weapon for Upper-Funnel Wins

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The Fall of MTA and MMM: Enter AI-Powered Visit Scoring with Incrementality Calibration

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Debunking MMM Myths: Why It's a Waste of Money for Most Businesses

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Why You Should Avoid Using Target ROAS Bidding in Ad Platforms

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Why Geo-Lift Testing Falls Short to Measure True Ads Incrementality

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Brand Awareness: A Fancy Term for Targeting a Low-Quality Audience

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How to Validate Your Attribution Model?

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Debunking Post-View Attribution: Why Smart Marketers Should Avoid It Like the Plague

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Major Improvements to SegmentStream Attribution

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Marginal ROAS and CPA now available at Portfolio level

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Introducing Marginal ROAS and CPA

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SegmentStream rated #1 B2C Attribution by G2

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Introducing Predictive Lead Scoring

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Introducing Optimization History

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Improved Dashboards: New Widget, Filters, and more

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Introducing Dashboards

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A guide to incrementality measurement: approaches, benefits and challenges

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Introducing Geo Incrementality Tests

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Google just started phasing out third-party cookies. What does it mean for advertisers?

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Product updates October-December’23

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SegmentStream is now a Microsoft Ads Partner

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6 emerging trends in marketing attribution in 2025

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Is this the end of Meta’s behavioral targeting?

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Introducing AI-powered Marketing Mix Optimization

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Product updates for July - September’23

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Introducing view-through attribution

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How does iOS 17 affect marketing attribution?

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[VIDEO] Can we really trust ad platforms' reporting?

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Last Non-Direct Click vs. SegmentStream’s attribution

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Product updates for May-June’23

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Can you trust the results your ad platforms are reporting?

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Product updates for April’23

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Predictive vs Data-Driven marketing attribution

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SegmentStream on Forbes Councils — how can advertisers navigate without cookies?

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Marketing attribution models explained: which one is the best for your business?

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Product updates for March'23

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Future of marketing attribution: how AI changes the game

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Marketing attribution: common challenges and how to overcome them

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SegmentStream is delighted to welcome SNOW to its growing family of Direct-to-Consumer customers

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SegmentStream at ShopTalk Europe 2023

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How to fix broken attribution for Shopify stores — SegmentStream’s co-founder for Shopify podcast

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SegmentStream on Forbes Councils — navigating your digital marketing strategy during a recession

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Marketing attribution is not what you probably think

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Product updates for February'23

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Marketing attribution 101: benefits, models, and challenges — Guide for 2025

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New case study — see how L’Oréal Luxe drives sales for Lancôme Mexico with SegmentStream

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New case study - see how BMG Money increased qualified leads by 42% with SegmentStream

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Evolution of digital marketing: How advertising platforms use Machine Learning

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SegmentStream at Performance Marketing Unlocked 2023

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Product updates for January'23

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New case study - see how KitchenAid got +15% revenue from Google Ads Performance Max campaigns with SegmentStream

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SegmentStream on Forbes Councils — Major predictions for marketing in 2023

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The migration to GA4: a step by step guide

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Performance Max and Advantage+ Shopping Campaigns: How Machine Learning Changes Advertising

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New case study — see how a financial company got +126% leads from Google after implementing SegmentStream

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Product updates for December'22

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Comparing marketing measurement approaches in a cookieless world — a Forbes Councils article

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Old-school attribution no longer works — read our CEO’s latest article on PMW

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2022 in review: SegmentStream annual results

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New case study - see how Lanieri achieved a 50% performance uplift with SegmentStream

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Marketing strategies to retire and new cookie restrictions by Google — SegmentStream’s CEO on MarTech Podcast

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Product updates for November'22

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SegmentStream on Forbes Councils — Why multi-touch attribution is the new last-click attribution

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SegmentStream at SUPERWEEK 2023 — join us for five days of analytics!

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Product updates for October'22

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Future of marketing attribution — listen to the podcast with SegmentStream’s Head of Customer Success

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New case study - see how OMD reduced Google Ads CPA for Zain KSA by 23%

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SegmentStream at Marketing Technology Expo 2022

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Attribution is dead — find out why from SegmentStream’s CEO on DTC Podcast

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SegmentStream is officially a Meta Business Partner!

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Product updates for September'22

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SegmentStream mentioned on The Drum — read our CEO’s latest article

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New case study — see how Cosatto increased sales with SegmentStream

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Watch the recording: SegmentStream at DigiMarCon about marketing in the cookieless world

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Cross-device marketing attribution: is there a solution?

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How does ITP in Safari affect performance marketing and what can we do about it?

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SegmentStream at DMEXCO'22

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Product updates for August'22

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About internet cookies, web privacy and online tracking

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Incrementality Testing vs SegmentStream: What’s the difference?

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Product updates for July'22

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Product updates for June'22

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SegmentStream accepted into Forbes Technology Council

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Marketing Mix Modelling vs SegmentStream: What’s the difference?

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Product updates for May'22

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L’Oréal partners with SegmentStream

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Multi-Touch Attribution vs SegmentStream: What’s the difference?

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OMD MENA partners with SegmentStream to drive Zain KSA’s rapid digital growth

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We are happy to welcome Kave Home to our SegmentStream family of customers!

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We are thrilled to have Ribble Cycles in our SegmentStream family of customers!

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Why Upper Funnel Campaigns Don't Get Enough Credit In Analytics (And How To Solve It)

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How Machine Learning Can Finally Solve “(direct)/(none)”

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We've become an official Google Cloud Platform Partner!

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SegmentStream has become a certified Google Marketing Platform partner

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