The Truth About
Article

The Truth About "Next-Gen MMM": What Marketers Need to Know

Learn more
The Misuse of Geo-Holdout Tests: A Guide for Non-Technical Marketing Leaders
Article

The Misuse of Geo-Holdout Tests: A Guide for Non-Technical Marketing Leaders

Learn more
Implementing LTV-Based Ads Optimization the Right Way
Article

Implementing LTV-Based Ads Optimization the Right Way

Learn more
Apply portfolio budget recommendations in one click
Article

Apply portfolio budget recommendations in one click

Learn more
Synthetic Conversions: Your Secret Weapon for Upper-Funnel Wins
Article

Synthetic Conversions: Your Secret Weapon for Upper-Funnel Wins

Learn more
The Fall of MTA and MMM: Enter AI-Powered Visit Scoring with Incrementality Calibration
Article

The Fall of MTA and MMM: Enter AI-Powered Visit Scoring with Incrementality Calibration

Learn more
Debunking MMM Myths: Why It's a Waste of Money for Most Businesses
Article

Debunking MMM Myths: Why It's a Waste of Money for Most Businesses

Learn more
Why You Should Avoid Using Target ROAS Bidding in Ad Platforms
Article

Why You Should Avoid Using Target ROAS Bidding in Ad Platforms

Learn more
Why Geo-Lift Testing Falls Short to Measure True Ads Incrementality
Article

Why Geo-Lift Testing Falls Short to Measure True Ads Incrementality

Learn more
Brand Awareness: A Fancy Term for Targeting a Low-Quality Audience
Article

Brand Awareness: A Fancy Term for Targeting a Low-Quality Audience

Learn more
How to Validate Your Attribution Model?
Article

How to Validate Your Attribution Model?

Learn more
Debunking Post-View Attribution: Why Smart Marketers Should Avoid It Like the Plague
Article

Debunking Post-View Attribution: Why Smart Marketers Should Avoid It Like the Plague

Learn more
Major Improvements to SegmentStream Attribution
Article

Major Improvements to SegmentStream Attribution

Learn more
Marginal ROAS and CPA now available at Portfolio level
Article

Marginal ROAS and CPA now available at Portfolio level

Learn more
Introducing Marginal ROAS and CPA
Article

Introducing Marginal ROAS and CPA

Learn more
SegmentStream rated #1 B2C Attribution by G2
Article

SegmentStream rated #1 B2C Attribution by G2

Learn more
Introducing Predictive Lead Scoring
Article

Introducing Predictive Lead Scoring

Learn more
Introducing Optimization History
Article

Introducing Optimization History

Learn more
Improved Dashboards: New Widget, Filters, and more
Article

Improved Dashboards: New Widget, Filters, and more

Learn more
Introducing Dashboards
Article

Introducing Dashboards

Learn more
A guide to incrementality measurement: approaches, benefits and challenges
Article

A guide to incrementality measurement: approaches, benefits and challenges

Learn more
Introducing Geo Incrementality Tests
Article

Introducing Geo Incrementality Tests

Learn more
Google just started phasing out third-party cookies. What does it mean for advertisers?
Article

Google just started phasing out third-party cookies. What does it mean for advertisers?

Learn more
Product updates October-December’23
Article

Product updates October-December’23

Learn more
SegmentStream is now a Microsoft Ads Partner
Article

SegmentStream is now a Microsoft Ads Partner

Learn more
6 emerging trends in marketing attribution in 2025
Article

6 emerging trends in marketing attribution in 2025

Learn more
Is this the end of Meta’s behavioral targeting?
Article

Is this the end of Meta’s behavioral targeting?

Learn more
Introducing AI-powered Marketing Mix Optimization
Article

Introducing AI-powered Marketing Mix Optimization

Learn more
Product updates for July - September’23
Article

Product updates for July - September’23

Learn more
Introducing view-through attribution
Article

Introducing view-through attribution

Learn more
How does iOS 17 affect marketing attribution?
Article

How does iOS 17 affect marketing attribution?

Learn more
[VIDEO] Can we really trust ad platforms' reporting?
Article

[VIDEO] Can we really trust ad platforms' reporting?

Learn more
Last Non-Direct Click vs. SegmentStream’s attribution
Article

Last Non-Direct Click vs. SegmentStream’s attribution

Learn more
Product updates for May-June’23
Article

Product updates for May-June’23

Learn more
Can you trust the results your ad platforms are reporting?
Article

Can you trust the results your ad platforms are reporting?

Learn more
Product updates for April’23
Article

Product updates for April’23

Learn more
Predictive vs Data-Driven marketing attribution
Article

Predictive vs Data-Driven marketing attribution

Learn more
SegmentStream on Forbes Councils — how can advertisers navigate without cookies?
Article

SegmentStream on Forbes Councils — how can advertisers navigate without cookies?

Learn more
Marketing attribution models explained: which one is the best for your business?
Article

Marketing attribution models explained: which one is the best for your business?

Learn more
Product updates for March'23
Article

Product updates for March'23

Learn more
Future of marketing attribution: how AI changes the game
Article

Future of marketing attribution: how AI changes the game

Learn more
Marketing attribution: common challenges and how to overcome them
Article

Marketing attribution: common challenges and how to overcome them

Learn more
SegmentStream is delighted to welcome SNOW to its growing family of Direct-to-Consumer customers
Article

SegmentStream is delighted to welcome SNOW to its growing family of Direct-to-Consumer customers

Learn more
SegmentStream at ShopTalk Europe 2023
Article

SegmentStream at ShopTalk Europe 2023

Learn more
How to fix broken attribution for Shopify stores — SegmentStream’s co-founder for Shopify podcast
Article

How to fix broken attribution for Shopify stores — SegmentStream’s co-founder for Shopify podcast

Learn more
SegmentStream on Forbes Councils — navigating your digital marketing strategy during a recession
Article

SegmentStream on Forbes Councils — navigating your digital marketing strategy during a recession

Learn more
Marketing attribution is not what you probably think
Article

Marketing attribution is not what you probably think

Learn more
Product updates for February'23
Article

Product updates for February'23

Learn more
Marketing attribution 101: benefits, models, and challenges — Guide for 2025
Article

Marketing attribution 101: benefits, models, and challenges — Guide for 2025

Learn more
New case study — see how L’Oréal Luxe drives sales for Lancôme Mexico with SegmentStream
Article

New case study — see how L’Oréal Luxe drives sales for Lancôme Mexico with SegmentStream

Learn more
New case study - see how BMG Money increased qualified leads by 42% with SegmentStream
Article

New case study - see how BMG Money increased qualified leads by 42% with SegmentStream

Learn more
Evolution of digital marketing: How advertising platforms use Machine Learning
Article

Evolution of digital marketing: How advertising platforms use Machine Learning

Learn more
SegmentStream at Performance Marketing Unlocked 2023
Article

SegmentStream at Performance Marketing Unlocked 2023

Learn more
Product updates for January'23
Article

Product updates for January'23

Learn more
New case study - see how KitchenAid got +15% revenue from Google Ads Performance Max campaigns with SegmentStream
Article

New case study - see how KitchenAid got +15% revenue from Google Ads Performance Max campaigns with SegmentStream

Learn more
SegmentStream on Forbes Councils — Major predictions for marketing in 2023
Article

SegmentStream on Forbes Councils — Major predictions for marketing in 2023

Learn more
The migration to GA4: a step by step guide
Article

The migration to GA4: a step by step guide

Learn more
 Performance Max and Advantage+ Shopping Campaigns: How Machine Learning Changes Advertising
Article

Performance Max and Advantage+ Shopping Campaigns: How Machine Learning Changes Advertising

Learn more
New case study — see how a financial company got +126% leads from Google after implementing SegmentStream
Article

New case study — see how a financial company got +126% leads from Google after implementing SegmentStream

Learn more
Product updates for December'22
Article

Product updates for December'22

Learn more
Comparing marketing measurement approaches in a cookieless world — a Forbes Councils article
Article

Comparing marketing measurement approaches in a cookieless world — a Forbes Councils article

Learn more
Old-school attribution no longer works — read our CEO’s latest article on PMW
Article

Old-school attribution no longer works — read our CEO’s latest article on PMW

Learn more
2022 in review: SegmentStream annual results
Article

2022 in review: SegmentStream annual results

Learn more
New case study - see how Lanieri achieved a 50% performance uplift with SegmentStream
Article

New case study - see how Lanieri achieved a 50% performance uplift with SegmentStream

Learn more
Marketing strategies to retire and new cookie restrictions by Google — SegmentStream’s CEO on MarTech Podcast
Article

Marketing strategies to retire and new cookie restrictions by Google — SegmentStream’s CEO on MarTech Podcast

Learn more
Product updates for November'22
Article

Product updates for November'22

Learn more
SegmentStream on Forbes Councils — Why multi-touch attribution is the new last-click attribution
Article

SegmentStream on Forbes Councils — Why multi-touch attribution is the new last-click attribution

Learn more
SegmentStream at SUPERWEEK 2023 — join us for five days of analytics!
Article

SegmentStream at SUPERWEEK 2023 — join us for five days of analytics!

Learn more
Product updates for October'22
Article

Product updates for October'22

Learn more
Future of marketing attribution — listen to the podcast with SegmentStream’s Head of Customer Success
Article

Future of marketing attribution — listen to the podcast with SegmentStream’s Head of Customer Success

Learn more
New case study - see how OMD reduced Google Ads CPA for Zain KSA by 23%
Article

New case study - see how OMD reduced Google Ads CPA for Zain KSA by 23%

Learn more
SegmentStream at Marketing Technology Expo 2022
Article

SegmentStream at Marketing Technology Expo 2022

Learn more
Attribution is dead — find out why from SegmentStream’s CEO on DTC Podcast
Article

Attribution is dead — find out why from SegmentStream’s CEO on DTC Podcast

Learn more
SegmentStream is officially a Meta Business Partner!
Article

SegmentStream is officially a Meta Business Partner!

Learn more
Product updates for September'22
Article

Product updates for September'22

Learn more
SegmentStream mentioned on The Drum — read our CEO’s latest article
Article

SegmentStream mentioned on The Drum — read our CEO’s latest article

Learn more
New case study — see how Cosatto increased sales with SegmentStream
Article

New case study — see how Cosatto increased sales with SegmentStream

Learn more
Watch the recording: SegmentStream at DigiMarCon about marketing in the cookieless world
Article

Watch the recording: SegmentStream at DigiMarCon about marketing in the cookieless world

Learn more
Cross-device marketing attribution: is there a solution?
Article

Cross-device marketing attribution: is there a solution?

Learn more
How does ITP in Safari affect performance marketing and what can we do about it?
Article

How does ITP in Safari affect performance marketing and what can we do about it?

Learn more
SegmentStream at DMEXCO'22
Article

SegmentStream at DMEXCO'22

Learn more
Product updates for August'22
Article

Product updates for August'22

Learn more
About internet cookies, web privacy and online tracking
Article

About internet cookies, web privacy and online tracking

Learn more
Incrementality Testing vs SegmentStream: What’s the difference?
Article

Incrementality Testing vs SegmentStream: What’s the difference?

Learn more
Product updates for July'22
Article

Product updates for July'22

Learn more
Product updates for June'22
Article

Product updates for June'22

Learn more
SegmentStream accepted into Forbes Technology Council
Article

SegmentStream accepted into Forbes Technology Council

Learn more
Marketing Mix Modelling vs SegmentStream: What’s the difference?
Article

Marketing Mix Modelling vs SegmentStream: What’s the difference?

Learn more
Product updates for May'22
Article

Product updates for May'22

Learn more
L’Oréal partners with SegmentStream
Article

L’Oréal partners with SegmentStream

Learn more
Multi-Touch Attribution vs SegmentStream: What’s the difference?
Article

Multi-Touch Attribution vs SegmentStream: What’s the difference?

Learn more
OMD MENA partners with SegmentStream to drive Zain KSA’s rapid digital growth
Article

OMD MENA partners with SegmentStream to drive Zain KSA’s rapid digital growth

Learn more
We are happy to welcome Kave Home to our SegmentStream family of customers!
Article

We are happy to welcome Kave Home to our SegmentStream family of customers!

Learn more
We are thrilled to have Ribble Cycles in our SegmentStream family of customers!
Article

We are thrilled to have Ribble Cycles in our SegmentStream family of customers!

Learn more
Why Upper Funnel Campaigns Don't Get Enough Credit In Analytics (And How To Solve It)
Article

Why Upper Funnel Campaigns Don't Get Enough Credit In Analytics (And How To Solve It)

Learn more
How Machine Learning Can Finally Solve “(direct)/(none)”
Article

How Machine Learning Can Finally Solve “(direct)/(none)”

Learn more
We've become an official Google Cloud Platform Partner!
Article

We've become an official Google Cloud Platform Partner!

Learn more
SegmentStream has become a certified Google Marketing Platform partner
Article

SegmentStream has become a certified Google Marketing Platform partner

Learn more

Optimal marketing

Achieve the most optimal marketing mix with SegmentStream

Talk to expert
Optimal marketing image