Predictive marketing attribution built for the post-cookie world

Increase your ROAS by discovering which channels and campaigns play the biggest role in moving users towards target online or offline conversions.

Immediately know the true incremental impact of any marketing traffic sources without waiting for an actual conversion to happen, even if the conversion happens on another browser, device or within a different cookie.

AI-driven multi-touch behavioral attribution

How it works

Predict the user’s probability to convert Know the contribution of each traffic source towards the conversion Understand the true CPA and ROAS of all your marketing channels and campaigns Automatically send Predictive Conversions to your ad platforms to improve smart bidding
  • 01

    Predict the probability to convert for each user

    SegmentStream in real-time analyzes user behaviour on your website and predicts the probability to convert in the future for each visitor. Predictions are based on large amounts of historical data about user behaviour and previous conversions.

    Predict the probability to convert for each user
  • 02

    Know the contribution of each traffic source towards the conversion

    Measure the probability to convert for each user at the beginning of the web session and the end of the session. The difference — is an uplift in a conversion probability and the real incremental impact of this traffic source.

    Know the contribution of each traffic source towards the conversion
  • 03

    Understand the true CPA and ROAS of all your
    marketing channels and campaigns

    Analyze by Source, Medium, Campaign, Ad Content, Ad Term

    Understand the true CPA and ROAS of all your <br>marketing channels and campaigns
  • 04

    Automatically send Predictive Conversions to your
    ad platforms to improve smart bidding strategies

    Improve your targeting by leveraging smart bidding strategies that learn 10-30x faster based on SegmentStream’s predicted conversions and bring visitors that are most likely to convert.

    Automatically send Predictive Conversions to your <br>ad platforms to improve smart bidding strategies

Enhance your marketing reports with the true ROAS and CPA data based on predictive attribution model built for a post-cookie world

Request a demo to learn more Enhance your marketing reports

SegmentStream predictive attribution advantages

  • ML model is tailored to your business

    Build custom ML-models based on unique features that describe your business.

  • ML-model is always up-to-date

    ML-model is constantly re-trained to adapt seasonalities and UX-changes.

  • ML-model is in your Google BigQuery.

    Analyze the model performance and accuracy.

  • Accurate conversion probability predictions

    You can trust SegmentStream predictions (ROC-AUC 0.92-95).

  • Multi-touch attribution which considers not only page views

    .. but also user behavior, context and historical online and offline data.

  • Ability to evaluate new campaigns faster

    Predict future campaign revenue even without having enough conversions.

Learn how leading E-commerce and Lead Generation businesses improved ROAS and CPA by partnering with SegmentStream

Trusted by leading brands

  • Nespresso
  • United Colors of Benetton
  • Eventim
  • Iqos
  • Freshly
  • Weave
  • Ribble
  • KaveHome
Read testimonials & case studies

Get started with SegmentStream

Request a personalized demo with our team!