AI-driven multi-touch behavioral attribution
Increase ROAS by discovering which channels and campaigns play the biggest role in moving users towards target online or offline conversions.
How it works
Predict the probability to buy for each user
SegmentStream in real-time analyzes user behavior on your website and predicts the probability to buy in the future for each visitor. Predictions are based on large amounts of historical data about user behavior and previous purchases.
Know the contribution of each traffic source towards the conversion
Measure the probability to buy for each user at the beginning of the web session and the end of the session. The difference — is an uplift in a conversion probability and the real impact of this traffic source.
See the true value of different traffic sources in a customer journey
The value of conversion will be fairly distributed among all traffic sources based on their real contribution to this conversion.
Understand the true ROAS of all your marketing channels
See how AI-driven multi-touch attribution compares to other attribution models. Make effective budget decisions based on the true ROAS data.
Enhance your marketing reports with the true ROAS and Cost of Sale data based on fair attribution modelRequest a demo to learn more
SegmentStream AI-driven attribution advantages
ML model is tailored to your business
Build custom ML-models based on unique features that describe your business.
ML-model is always up-to-date
ML-model is constantly re-trained to adapt seasonalities and UX-changes.
ML-model is in your Google BigQuery.
Analyze the model performance and accuracy.
Accurate conversion probability predictions
You can trust SegmentStream predictions (ROC-AUC 0.92-95).
Multi-touch attribution which considers not only page views
.. but also user behavior, context and historical online and offline data.
Ability to evaluate new campaigns faster
Predict future campaign revenue even without having enough conversions.
Trusted by leading brands
Get started with SegmentStream
Request a personalized demo with our team!