AI-driven multi-touch behavioral attribution

Increase ROAS by discovering which channels and campaigns play the biggest role in moving users towards target online or offline conversions.

AI-driven multi-touch behavioral attribution
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How it works

Predict the user’s probability to buy Know the conversion impact of each traffic source See how your channels move user towards conversion Understand the true ROAS of all your marketing channels
  • 01

    Predict the probability to buy for each user

    SegmentStream in real-time analyzes user behavior on your website and predicts the probability to buy in the future for each visitor. Predictions are based on large amounts of historical data about user behavior and previous purchases.

    Predict the probability to buy for each user
  • 02

    Know the contribution of each traffic source towards the conversion

    Measure the probability to buy for each user at the beginning of the web session and the end of the session. The difference — is an uplift in a conversion probability and the real impact of this traffic source.

    Know the contribution of each traffic source towards the conversion
  • 03

    See the true value of different traffic sources in a customer journey

    The value of conversion will be fairly distributed among all traffic sources based on their real contribution to this conversion.

    See the true value of different traffic sources in a customer journey
  • 04

    Understand the true ROAS of all your marketing channels

    See how AI-driven multi-touch attribution compares to other attribution models. Make effective budget decisions based on the true ROAS data.

    Understand the true ROAS of all your marketing channels

Enhance your marketing reports with the true ROAS and Cost of Sale data based on fair attribution model

Request a demo to learn more Enhance your marketing reports

SegmentStream AI-driven attribution advantages

  • ML model is tailored to your business

    Build custom ML-models based on unique features that describe your business.

  • ML-model is always up-to-date

    ML-model is constantly re-trained to adapt seasonalities and UX-changes.

  • ML-model is in your Google BigQuery.

    Analyze the model performance and accuracy.

  • Accurate conversion probability predictions

    You can trust SegmentStream predictions (ROC-AUC 0.92-95).

  • Multi-touch attribution which consides not only page views

    .. but also user behavior, context and historical online and offline data.

  • Ability to evaluate new campaigns faster

    Predict future campaign revenue even without having enough conversions.

Trusted by leading brands

  • Nespresso
  • United Colors of Benetton
  • Eventim
  • Iqos
  • Goods
  • Beeline
  • MyToys
  • Kaspi
Read testimonials & case studies

Get started with SegmentStream

Request a personalized demo with our team or try SegmentStream for free today!