Predictive marketing attribution built for the post-cookie world
Increase your ROAS by discovering which channels and campaigns play the biggest role in moving users towards target online or offline conversions.
Immediately know the true incremental impact of any marketing traffic sources without waiting for an actual conversion to happen, even if the conversion happens on another browser, device or within a different cookie.
How it works
Predict the probability to convert for each user
SegmentStream in real-time analyzes user behaviour on your website and predicts the probability to convert in the future for each visitor. Predictions are based on large amounts of historical data about user behaviour and previous conversions.
Know the contribution of each traffic source towards the conversion
Measure the probability to convert for each user at the beginning of the web session and the end of the session. The difference — is an uplift in a conversion probability and the real incremental impact of this traffic source.
Understand the true CPA and ROAS of all your
marketing channels and campaigns
Analyze by Source, Medium, Campaign, Ad Content, Ad Term
Automatically send Predictive Conversions to your
ad platforms to improve smart bidding strategies
Improve your targeting by leveraging smart bidding strategies that learn 10-30x faster based on SegmentStream’s predicted conversions and bring visitors that are most likely to convert.
Enhance your marketing reports with the true ROAS and CPA data based on predictive attribution model built for a post-cookie worldRequest a demo to learn more
SegmentStream predictive attribution advantages
ML model is tailored to your business
Build custom ML-models based on unique features that describe your business.
ML-model is always up-to-date
ML-model is constantly re-trained to adapt seasonalities and UX-changes.
ML-model is in your Google BigQuery.
Analyze the model performance and accuracy.
Accurate conversion probability predictions
You can trust SegmentStream predictions (ROC-AUC 0.92-95).
Multi-touch attribution which considers not only page views
.. but also user behavior, context and historical online and offline data.
Ability to evaluate new campaigns faster
Predict future campaign revenue even without having enough conversions.
Learn how leading E-commerce and Lead Generation businesses improved ROAS and CPA by partnering with SegmentStream
Freshly Cosmetics: +146% more conversions from Facebook Ads while decreasing Cost of Sale by 32%Learn more
Kave Home: 7x more conversions from Facebook Ads while decreasing Cost of Sale by 50%Learn more
Ribble Cycles: 260% ROAS increase from Facebook Ads by applying SegmentStream AI-driven attributionLearn more
Trusted by leading brands
Get started with SegmentStream
Request a personalized demo with our team!