Product Updates
Introducing Dashboards
We are delighted to announce the launch of Dashboards. This addition will change the way our customers engage with their data, providing a more intuitive and efficient overview of their project performance.
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Introducing Geo Incrementality Tests
We are delighted to announce the launch of a new solution within the SegmentStream measurement platform — fully managed, scientifically accurate incrementality tests.
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Product updates October-December’23
Introducing updates to the Reporting and Marketing Mix Optimization modules: Scenario Planning and Channel Grouping features.
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Introducing AI-powered Marketing Mix Optimization
We're excited to share our latest platform update — the AI-powered Marketing Mix Optimization module.
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Product updates for July - September’23
Explore detailed user journeys, better evaluate top-of-funnel with view-through attribution and see other exciting features we've introduced in the last quarter.
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Introducing view-through attribution
Go beyond just the click with SegmentStream's view-through attribution model.
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Product updates for May-June’23
During the past 2 months, we have launched a self-service free trial, enhanced our GA4 and data warehouse integrations and added several updates to the Notification Centre.
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Product updates for April’23
See what we've been working on this April. During the past month, we have added new metrics to reports and ensured that all data from connected data sources starts loading immediately. Read on!
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Product updates for March'23
See what we've been working on this March. During the past month, we have increased the speed of all calculations and made creating ML models easier. Read on!
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Product updates for February'23
See what we've been working on this February. During the past month, we introduced the notification centre, improved the process of creating new reports, enhanced user guidance, and changed how the domains are whitelisted. Read on!
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