Various marketing tools use customer data with different naming conventions and data structure. At the same time, they often need the same information, such as online user behavior, interests, purchases, etc.
With so many sources and format requirements, it can become complicated to manage this data.
SegmentStream allows you to unify disparate customer data and events into one standardized format, so you can track the event only once and then use it everywhere.
If you've ever wanted to send a piece of customer data to a third-party tool, you know just how difficult that can be.
You need to deal with API-documentation, tags, variables, pixels, triggers, rules, JavaScript-code and manually configure each data integration.
SegmentStream is based on a Single API, fully integrated with APIs of third-party marketing tools. Just send your data or event to SegmentStream and it will be automatically transferred to all the tools in the required format.
Thanks to SegmentStream, you can integrate the new systems with a flip of a switch. Just enter your account ID and specify some additional settings.
Our catalogue counts more than 40 of the most popular marketing analytics and advertising services, including Google Analytics, Criteo, Facebook, RichRelevance, Emarsys, Sociomantic, OneSignal and many others.
Easily create new custom events and variables and use them across all your marketing tools.
Specify certain conditions under which you want to send an event or execute a script.
Go beyond the standard functionality with the ability to execute any JavaScript code.
Reduce website load time by 30% with prioritization of marketing tools loading.
Restrict or prohibit the transfer of certain data and events to the specific marketing tools.
Configure your tools based on the unique needs of your company and the website structure.
Make sure that data is collected properly or see immediately where any errors and anomalies occur.
Stream all the customer data and behavioral events to your cloud data storage.
Configure your marketing tools based on your company unique needs and website structure.
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