SegmentStream – a customer data platform
based on a single unified API

Unify all your customer data once
and use it across any marketing tools

Integrate new marketing, advertising
and analytics tools with a flip of a switch

Ensure that all your marketing
infrastructure works without errors

One format for all your customer data and events

Various marketing tools use customer data with different naming conventions and data structure. At the same time, they often need the same information, such as online user behavior, interests, purchases, etc.

With so many sources and format requirements, it can become complicated to manage this data.

SegmentStream allows you to unify disparate customer data and events into one standardized format, so you can track the event only once and then use it everywhere.

Single API for your entire marketing stack

If you've ever wanted to send a piece of customer data to a third-party tool, you know just how difficult that can be.

You need to deal with API-documentation, tags, variables, pixels, triggers, rules, JavaScript-code and manually configure each data integration.

SegmentStream is based on a Single API, fully integrated with APIs of third-party marketing tools. Just send your data or event to SegmentStream and it will be automatically transferred to all the tools in the required format.

Instant activation of new marketing tools

Thanks to SegmentStream, you can integrate the new systems with a flip of a switch. Just enter your account ID and specify some additional settings.

Our catalogue counts more than 40 of the most popular marketing analytics and advertising services, including Google Analytics, Criteo, Facebook, RichRelevance, Emarsys, Sociomantic, OneSignal and many others.

Advanced features for professionals

Events and variables

Easily create new custom events and variables and use them across all your marketing tools.

Triggers

Specify certain conditions under which you want to send an event or execute a script.

Custom scripts

Go beyond the standard functionality with the ability to execute any JavaScript code.

Priorities

Reduce website load time by 30% with prioritization of marketing tools loading.

Filters and restrictions

Restrict or prohibit the transfer of certain data and events to the specific marketing tools.

Advanced configurations

Configure your tools based on the unique needs of your company and the website structure.

Real-time validation and monitoring

Make sure that data is collected properly or see immediately where any errors and anomalies occur.

Streaming to a data warehouse

Stream all the customer data and behavioral events to your cloud data storage.

And more

Configure your marketing tools based on your company unique needs and website structure.

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