Product Marketing Manager

Product Team

At SegmentStream, we help companies get the maximum value from their data.

Founded in 2017, SegmentStream platform is already trusted by many leading brands such as United Colors of Benetton, New Balance, Nespresso, MyToys, Eventim, and many others.

In order to evolve our product and scale our business, we are looking for an experienced Head of Analytics team whose mission is to build world-class analytical support for the SegmentStream product.

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not defined

salary

3–6 years

experience

in the office

full time occupation

Key responsibilities include:

  • Develop a deep understanding of the industry, customers, competitors, and product;

  • Define & own SegmentStream positioning and messaging across various customer geographics, markets, verticals, segments, and personas through qualitative and quantitative research into prospects and customers;

  • Define target personas, ICPs (ideal customer profiles), verticals/industries and company characteristics (for marketing & sales team success);

  • Create a story and pitch that clearly differentiates SegmentStream from the competition (including ‘doing nothing’);

  • Own and update our website and related content according to our product evolvement;

  • Create thought-provoking and compelling short pitch decks, in-depth product presentations, demos, brochures, videos, case studies, and other resources;

  • Own internal sales enablement resources (FAQ, pitch scripts, proposal templates, etc.) and deliver training to sales and other customer-facing teams;

  • Manage go-to-market strategy for new feature releases in coordination with a cross-functional team — act as the liaison between Product, Sales, and Marketing to translate product features into sellable customer outcomes and prepare all necessary resources and content for customer-facing teams;

  • Own win/loss data metrics and analysis to inform overall marketing strategy. Types of analysis include market analysis, pipeline analysis, customer usage analysis, and more.

Who we are looking for?

You have rich product marketing experience and know-how to support and accelerate the sales cycle with inspiring content. You are proficient in translating technical features into clear and concise benefits and can quickly understand and synthesize persona pains and industry trends.

You are an excellent writer, spokesperson, and presenter, with the marketing acumen to translate your expertise into compelling content across multiple channels. You thrive in the complexity, nuance, and fast pace of a start-up, think fast on your feet and demonstrate credibility with a variety of audiences.

An ability to grasp and translate technical capabilities into benefits customers care about is critical, as well as an ability to think strategically about SegmentStream product positioning. You’ll become an expert in the market, the buyers, how they buy and their decision criteria and will help transfer that knowledge to the sales and marketing teams.

You will work closely with the product management team to develop and communicate our product strategy while ensuring our sales teams are equipped with everything they need to succeed.

Requirements:

  • Fluent English (C1/C2);

  • 2+ years in a product/marketing role with demonstrated success;

  • Exceptional analytical skills, i.e. ability to assemble and interpret data, create executive summaries, and deliver actionable business insights;

  • Proven track record in developing highly effective marketing and sales collateral;

  • Deep experience working with product teams to understand the market and define requirements and plan product launches;

  • Demonstrated ability to effectively position B2B products for growth in the market, working with marketing and sales to build a healthy pipeline while increasing the velocity and rate of closing deals;

  • Experience positioning technical products to both end-users and decision-makers;

  • Great written and oral communication skills to evangelize SegmentStream;

  • Ability to effectively partner with all functions from product to sales and marketing;

  • Passion and ability to work well in a fast-paced, rapidly changing environment;

  • Ability to influence, motivate, and train others;

  • Stellar writing and editing skills.

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