Senior Product Marketing Manager

About us:

At SegmentStream, we are building a cutting-edge marketing technology that is changing how leading businesses analyse and optimise the performance of their online marketing campaigns. 

Our SaaS platform helps advanced digital marketing teams apply our own sophisticated machine learning algorithms to reveal the true incremental value of each marketing channel and campaign, and automatically apply these AI-insights to close the loop of data-driven marketing.

We’ve proven that our technology works and delivers the best ROAS possible for our enterprise clients across the globe. Check our latest success stories and you’ll understand why our solution is the next big thing in the digital marketing world. 

We are fortunate to be VC-backed by one of the world’s leading startup accelerators - TechStars, as well as some biggest names in the B2B SaaS world, including the founders of Pipedrive, Dynamic Yield, and other great companies.

We are also proud to say that SegmentStraem is already trusted by over 50 enterprise customers around the world, including the UK, US, Canada, Australia, and lots of European countries.

What you’ll do:

• In this role, you’ll create, own and execute our overall Product GTM strategy (positioning, packaging, messaging) to make SegmentStream a leader in our market category;
• Own and improve our website, product deck, and product videos to make sure customers understand what we do, how we are different and the value they will get from partnering with SegmentStream;
• Develop and improve our sales collateral, pricing plans, proposal templates, and other resources required to help our enterprise sales team to win more deals faster;
• Work closely with our product team to package new products and features, and make sure our customers understand their value and benefits;
• Work closely with our sales team to understand what questions and objections they hear during demo calls, and act on these insights to improve our sales conversions rate;
• Own competitor analysis and strategy to understand where we are stronger and what should be improved in order to win the competition;
• Own customer development to understand why customers have chosen SegmentStream or other tools, to make sure we align our product strategy to what is really important;

What we are looking for:

• 3+ years as a Product Marketing Manager in MarTech space with a track record of results that you can demonstrate: websites, product decks, product videos, or other resources that show the quality of your work;
• Strong knowledge of the Performance Marketing ecosystem and technologies that will help you to better position our product for our target persona (Head of Performance Marketing);
• Experience with multi-touch marketing attribution, as well as past hands-on experience launchung & optimising online marketing campaigns will be a bonus;
• A desire to join a fast-growing early-stage startup, and become the core member of the product team with the main focus on product packaging, sales enablement, and value massaging;
• Fluent English;

Why SegmentStream:

• Unique and high-quality SaaS product that solves a massive problem for a huge market;
• VC-backed by top investors & angels, including TechStars, founders of Pipedrive, Dynamic Yield, and other great SaaS entrepreneurs;
• Fast-growing, fully distributed, and international team of smart people who not only love what they do but also really good at it;
• A great company culture that is embracing functional ownership, entrepreneurial mindset, and personal growth;
• Full responsibility from day one and being part of our results-driven working environment;
• Competitive salary plus attractive stock compensation package;
• A lot of opportunities for future career growth within the company;
• Fully remote work;