# Product updates for July - September’23

Explore detailed user journeys, better evaluate top-of-funnel with view-through attribution and see other exciting features we've introduced in the last quarter.  

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## Explore detailed **user journeys** <a name="user journeys"></a>

Users can now drill down to a specific user journey directly from the report page to explore customers' paths.

### **Here’s how to use this feature:**

1. Add the “Client ID” dimension to the report.
2. Drill down to the “Client ID” dimension level.
3. Click on the “arrow fork” icon.

   ![User journey feature](/images/blog/user-journey-feature.webp "User journey feature")
4. The user journey drawer will appear, displaying a list of visits.

   ![the list of visits](/images/blog/the-list-of-visits.webp "the list of visits")
5. You can click on any of the visits to view the events that occurred during that visit.

   ![Events](/images/blog/events.webp "Events")

## View-through attribution model <a name="view-through"></a>

Many common attribution models, like multi-touch, don't fully capture the value of Social and Video campaigns, focusing too much on the bottom-of-funnel.

SegmentStream's post-click + post-view model fills this gap, crediting actions even if there isn't a direct click.

In this video, see how it works:

<p className="video-container"><iframe width="100%" height="415" src="https://www.youtube.com/embed/R1Mu2DnCLdg?si=kb4IP4-l4qkhKFKt" title="YouTube video player" frameBorder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowFullScreen></iframe></p>

## **New Documentation** <a name="documentation"></a>

We've launched an all-encompassing guide ranging from the basics of attribution and online tracking to complete product onboarding. Access it here: [https://docs.segmentstream.com/](https://docs.segmentstream.com/)

## **External BI tools** <a name="BI"></a>

Advanced teams can now craft custom dashboards using our pre-calculated data in Google BigQuery, enhancing flexibility in data analysis.

## **Notification Centre enhancements** <a name="notification centre"></a>

* **Alert on missing UTM tags**

If your Google Ads tracking template lacks the utm_id, utm_source, or utm_medium tags, you'll now receive a notification. These tags are essential for optimal stitching in the absence of gclid. Learn more [here](https://docs.segmentstream.com/project-configuration/data-sources/google-ads#b5650f4c468b4421982c09056d63e1db).

* **Duplicate UTM tags across campaigns**

Unique UTM tags are crucial for the efficient functioning of SegmentStream’s stitching algorithm. If the same tags are used in multiple campaigns, you'll get a notification with steps to fix it and info on which campaigns are affected.

### Also, we’ve added a few new features for:

* **Report exporting:** You can now export reports with all dimension levels to Google Sheets and CSV.
* **Data source filtering**: Now filter reports at the campaign level, ideal for multi-market accounts. Supported on Google Ads, Facebook Ads, TikTok, and Microsoft Ads. Filters apply the next day.
* **UI enhancements:** We’ve improved report export notifications and smoother app loading with fewer flickers.