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Comparing marketing measurement approaches in a cookieless world — a Forbes Councils article

Comparing marketing measurement approaches in a cookieless world — a Forbes Councils article

CEO and founder of SegmentStream Constantine Yurevich continues to share insights on marketing attribution and analytics in the series of articles for Forbes Tech Council. This time, he discusses measurement approaches and which of them can survive in the cookieless world.
Company news
Comparing marketing measurement approaches in a cookieless world — a Forbes Councils article

In the article, Constantinediscusses the most well-established approaches to marketing measurement:

From our comprehensive guide, you can learn that each of these approaches is great in its own way, and it is better to use all of them to get a complete picture.

However, the cookieless future is a thing and soon all marketing measurement capabilities will be drastically limited due to the inability to simply get enough data.

But what if there’s something that can beat these limitations? Find out from this article.

About Forbes Councils

Forbes Tech Council is an invitation-only, professional community for top CEOs and entrepreneurs. On the platform, participants share industry insights and expertise in different tech-related domains.

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