May 17, 5:20 PM (UK) | SegmentStream at HeyGrowth Summit 2022
Join Ilja Goossens, VP of Sales at SegmentStream to learn why Multi-Touch Attribution is the new Last-Click and how Conversion Modelling can help.
It is a 3-day global virtual event where you will learn from fastest-growing companies how to skyrocket your product growth.
To get a glimpse of what Ilja have prepared, we’d like to walk you through the topic in more details:
Why Multi-Touch Attribution is the new Last-Click and how Conversion Modelling can help?
For a very long time marketers have relied on using marketing analytics & multi-touch attribution tools that track customer journeys using website cookies.
However, knowing your customers’ complete path to conversion is no longer possible due to modern cookie tracking restrictions, privacy regulations and cross-browser/cross-device customer journeys.
As the result, even the most sophisticated data-driven attribution models deliver results similar to last-click, undervaluing opening channels and overvaluing closing channels.
It creates challenges for marketing teams in terms of measuring true CPA, ROAS, Revenue and Conversions at channel or campaign level. Moreover, ad platforms are restricted in their optimisation and targeting capabilities.
But there is a solution.
Join Ilja Goossens at HeyGrowth Summit on May 17 to learn how to solve marketing attribution in a cookieless world and why Conversion Modelling can be an answer.
