May 25, 4:00 PM (UK) | Live Webinar: Marketing Analytics in a Cookieless World
Today’s cookie tracking restrictions, privacy regulations and cross-browser customer journeys make it impossible to know your customers’ complete path to conversion. As the result, marketers struggle to measure true CPA, ROAS, Revenue and Conversions at the channel or campaign level, and can’t optimise their online ads due to an incomplete feedback loop about the value of each paid click.
Register for a free webinar and find out how to tackle these challenges with Conversion Modelling - a next-generation approach for performance marketing measurement and optimisation.
In this webinar you’ll discover:
- How to Solve Marketing Analytics in a Cookieless World
We’ll walk you through the maze of current challenges in performance marketing: tracking and optimisation in a cookieless reality. We’ll tell you what is Conversion Modelling and how it tackles these challenges. Conversion
- Modelling Platform Live Demo
Learn about Conversion Modelling – a next-generation approach to performance marketing measurement and optimisation. Built as an alternative to outdated multi-touch attribution & marketing mix modelling tools that are no longer suitable for today’s complex customer journeys.
- Q&A Session
Get your questions answered by Ben Ó Mathúin, Performance Marketing Expert from SegmentStream. Ben will share with you best practices and go over some use cases for Conversion Modelling. Any questions we can’t get to, we will be sure to follow up with via email.
Speaker:
Ben Ó Mathúin, Head of Customer Success at SegmentStream
Ben is a Performance Marketing Expert with 6+ years of experience in digital marketing not only in the US and Europe, but also in The Middle East, Africa, Canada, Mexico, India, and China. Ben is responsible for strategic visionary for SegmentStream’s customers and advanced marketing consulting.
