Behaviour-Based Attribution Using Google BigQuery ML
We are shared a bit about how we do behaviour-based multi-channel attribution for our e-commerce clients using the raw data from their own data warehouse.
Please check our guest article for the leading marketing blog CXL.com
You might also be interested in
We've launched Data Streams!Learn more
How to Get All Your Ad Data into Google AnalyticsLearn more
New product: Google Analytics cost data importLearn more
Get started with SegmentStream
Request a personalized demo with our team or try SegmentStream for free today!